target market

USAGE SUMMARY

The phrase 'target market' is correct and usable in written English.
It is a noun that refers to the particular group of people a company or product is intended to attract. For example, "The company's primary target market is young adults aged 18-35."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Institutions are the target market.

The New York Times - Arts

They are the target market.

The New York Times - Travel

"You're not the target market".

The New York Times

Parents are Imagine's key target market.

Independent

What population would be your target market?

The New York Times

Not quite the target market, there.

The Guardian - Tech

The people his age are Burberry's target market or the future target market".

The Guardian - Lifestyle

"But the U.S. is our biggest target market".

The New York Times

So the restaurateur determines his target market and decorates accordingly.

The New York Times

In fact there's another target market for this trailer.

The Guardian - Film

But of course the iPhone is a target market.

The Guardian - Tech

Expert writing Tips

Best practice

When defining your "target market", be as specific as possible. Include demographics, psychographics, and buying behaviors to create a clear picture.

Common error

Avoid defining your "target market" too broadly. An overly broad definition (e.g., "everyone") makes marketing efforts less effective. Focus on a specific group with shared characteristics and needs.

Linguistic Context

The phrase "target market" functions as a noun phrase, typically serving as the object of a verb or preposition. It identifies a specific group of consumers that a company aims to reach with its products or services. Ludwig AI confirms that it is grammatically correct and widely used.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

30%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "target market" is a common and grammatically sound term used to describe the specific group of consumers a company aims to reach. Ludwig AI affirms its correctness and frequent usage. It's most often used in professional contexts such as News & Media and Formal & Business settings. When using the phrase, it's best to be as specific as possible in defining the characteristics of the "target market". Alternatives include "intended audience" and "customer base", though each carries subtle differences in meaning. Avoid defining your "target market" too broadly to ensure effective marketing efforts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

primary audience

Stresses the main group of people a company is trying to reach.

intended audience

Highlights the audience the product or service is designed for.

market segment

Refers to a specific portion of the overall market.

customer base

Focuses more on the existing customers rather than the intended audience.

consumer base

Similar to "customer base", but emphasizes the consumer aspect.

prospective customers

Emphasizes the potential for customers in the future.

core demographic

Highlights the key demographic group a company is targeting.

niche market

Implies a smaller, more specialized segment of the market.

demographic group

Focuses on specific demographic characteristics of the audience.

ideal customer profile

Describes the characteristics of the perfect customer for a product or service.

FAQs

How can I use "target market" in a sentence?

You might say, "Our marketing campaign is designed to appeal to our "target market" of young professionals." or "Understanding the "target market" is crucial for product development."

What's a good alternative to "target market"?

Depending on the context, you could use terms like "intended audience", "customer base", or "market segment".

What does it mean to identify a "target market"?

Identifying a "target market" means determining the specific group of people a business aims to reach with its products or services. This involves understanding their needs, preferences, and demographics.

Why is defining a "target market" important?

Defining a "target market" allows businesses to focus their marketing efforts, develop products that meet specific needs, and allocate resources more efficiently, leading to better results.