market segment

USAGE SUMMARY

'market segment' is a correct and usable part of a sentence in written English.
You can use the phrase 'market segment' when discussing a group of consumers who have similar characteristics, such as a shared need or preference. For example, "The company is focusing on a high-end market segment to attract wealthy consumers."

✓ Grammatically correct

Business

Marketing

Economics

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

By market segment.

Harvard Business Review

It is the only market segment that is really growing.

The Guardian - Lifestyle

Christians became the hot new market segment in Hollywood.

The New Yorker

In this crowded market segment, perfection is expected.

The New York Times

"Anytime you open up another market segment, that's positive.

The Guardian

We're a market segment that deserves your respect and attention.

The New York Times - Style

They may not make up the sexiest market segment.

MIT Technology Review

They're a market segment on the way out, after all.

MIT Technology Review

"Let Subway et al. have the market segment looking to reduce fat intake.

The New York Times

It's a market segment that, in these lean banking times, is underserved, Mr. Joseph said.

The New York Times

21, will create a whole new market segment, Mr. Canny added.

The New York Times

Expert writing Tips

Best practice

When writing business plans or marketing strategies, clearly define your "market segment" to ensure targeted and effective communication.

Common error

Avoid defining your "market segment" too broadly. A clearly defined segment with specific characteristics allows for more effective marketing and product development.

Linguistic Context

The phrase "market segment" primarily functions as a noun phrase. It identifies a specific group of consumers or customers within a larger market, characterized by shared attributes or needs. Ludwig shows how the phrase is used across diverse contexts to specify portions of the market.

Expression frequency: Very common

Frequent in

News & Media

34%

Science

33%

Formal & Business

33%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "market segment" is a common and grammatically sound term used to describe a specific group of consumers sharing similar characteristics within a broader market. As highlighted by Ludwig, its primary function is to classify and categorize consumers for strategic marketing and business planning. The term is frequently used in professional contexts, particularly in news, science, and business-related content. While there are several semantically related alternatives, such as "target market" and "customer base", it's crucial to define your "market segment" precisely to ensure effective targeting and communication. According to Ludwig AI, the phrase is a correct and usable part of a sentence in written English.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

customer segment

Synonymous term focusing on the division of customers.

target market

Focuses on the specific market a company aims to reach.

target audience

Emphasizes the intended recipients of marketing messages.

customer base

Refers to the group of customers who repeatedly purchase goods or services.

niche market

Describes a smaller segment of a market with specific needs or preferences.

consumer group

Highlights the collective of consumers sharing similar attributes.

demographic group

Emphasizes segmentation based on demographic factors like age, gender, or income.

market subset

Indicates a smaller, defined portion of a larger market.

specific clientele

Refers to a particular group of clients or customers.

defined population

Highlights a clearly identified group within a larger population.

FAQs

How to use "market segment" in a sentence?

You can use "market segment" to describe a specific group of consumers with similar characteristics. For example, "Our marketing strategy focuses on the young adult market segment."

What's the difference between "target market" and "market segment"?

"Market segment" refers to a broader division of the market, while "target market" is the specific segment a company chooses to focus its marketing efforts on.

What can I say instead of "market segment"?

Alternatives include "customer base", "target audience", or "niche market", depending on the context.

Why is defining a "market segment" important?

Defining a "market segment" allows businesses to tailor their products and marketing efforts to meet the specific needs and preferences of a particular group of consumers, improving effectiveness and ROI.