customer base

USAGE SUMMARY

"customer base" is correct and can be used in written English.
It is a noun phrase used to refer to the people or organizations who buy a particular product or service. Example sentence: The company is looking to expand its customer base by offering discounts and promotions.

✓ Grammatically correct

News & Media

Science

Academia

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

That's a great customer base".

The New Yorker

By customer base?

Harvard Business Review

How diversified is their customer base?

The New York Times

Will your customer base expand?

The New York Times

You've lost your customer base.

The New York Times

But our customer base has changed.

The Guardian

A large potential customer base.

Harvard Business Review

My customer base is very diverse.

Cornell University

"He tried to protect his customer base".

The New York Times

"We have a tremendous customer base uptown".

The New York Times

It's an increasingly discriminating customer base".

The New York Times

Expert writing Tips

Best practice

Regularly analyze your "customer base" to identify trends and changes. This ensures your business can adapt to evolving customer preferences and maintain a competitive edge.

Common error

Avoid solely focusing on your ideal customer when analyzing your "customer base". Your actual customers may differ significantly from your initial target audience, and understanding these differences is crucial for effective business decisions.

Linguistic Context

The phrase "customer base" functions as a noun phrase, typically serving as the subject or object of a sentence. According to Ludwig, it is a term used to refer to the group of people or organizations who buy a product or service.

Expression frequency: Very common

Frequent in

News & Media

35%

Formal & Business

25%

Science

15%

Less common in

Academia

10%

Wiki

10%

Reference

5%

Ludwig's WRAP-UP

The phrase "customer base" is a common and grammatically sound term referring to the group of customers served by a business. As Ludwig AI confirms, it's widely used across diverse contexts, including news, business, science, and even academia. Analyzing your "customer base" is vital for effective marketing and strategic business decisions. To enhance clarity, consider synonyms like "clientele" or "user base" depending on the specific context. Remember to differentiate between your actual "customer base" and your "target audience" to avoid misdirected efforts.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

clientele

Focuses more on exclusive or professional service relationships; implies a more selective customer group.

core market

Highlights the primary group of customers that a business relies on for the majority of its revenue.

market segment

Emphasizes a portion of the overall market that the business is targeting; focuses on marketing strategy.

customer segment

Similar to "market segment", but places a more direct emphasis on the customer.

consumer group

Highlights the role of customers as consumers of products or services; more general and less business-specific.

target audience

Focuses on the intended recipients of marketing messages and products; emphasizes a strategic perspective.

subscriber base

Specifically refers to customers who have subscribed to a service or product; relevant in subscription-based businesses.

user base

Common in technology and software contexts; emphasizes the use of a product or platform.

following

Implies a loyal group of customers, often associated with brands or personalities with a strong social media presence.

patrons

Suggests a more traditional and supportive relationship, often associated with arts or charitable organizations.

FAQs

How can I use "customer base" in a sentence?

You can use "customer base" to describe the group of customers a business serves. For example, "The company is expanding its "customer base" by targeting new markets."

What are some synonyms for "customer base"?

Alternatives to "customer base" include "clientele", "market segment", or "user base", depending on the specific context.

How do I identify my target "customer base"?

Identify your target "customer base" by analyzing demographics, behaviors, and needs of your existing customers, as well as potential customers you want to attract.

What's the difference between "customer base" and "target audience"?

"Customer base" refers to the existing group of customers, while "target audience" represents the potential customers a business aims to reach through marketing and sales efforts.