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That makes it easier to tailor content and new services to their interests.
"We can surpass radio's golden age," said Hugh Panero, the president of XM. "We'll be able to tailor content in ways people wouldn't dream of".
Drowning out noise will only get better when the software companies realise meaningful engagement requires time and curation and when the software itself can truly tailor content to our needs; current attempts are too crude.
Regardless of the implications to personal privacy, the abundance of information allows companies to understand what makes individuals unique and allows us to tailor content to individual needs as well as identify previously hidden opportunities.
It was the first site to tailor content according to the country of its users – 80 per cent of its audience is outside the US – with translations into over 40 languages and dialects.
Triton: A software platform that helps media companies tailor content to each individual reader or viewer.
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Tailoring content to user preferences potentially compromises online research.
BBC executives were also warned in the report that the corporation's youth content must conform to editorial guidelines while tailoring content to the young.
Digital revenues benefited from the launch of FTSmartMatch, which automatically generates tailored content from the user while they are reading FT news stories.
RealNetworks also tailors content on its home page to viewers in different countries, without compelling users to designate where they live.
The difficulty arises with third-party cookies, which are used to track activity and recognise frequent and returning visitors, to optimise advertising, or improve the user experience by tailoring content or offers, based on that cookie's history.
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