pool of customers

USAGE SUMMARY

The phrase "pool of customers" is correct and usable in written English.
It can be used to refer to a group or collection of potential or existing customers that a business can target or serve. Example: "The company is looking to expand its marketing efforts to reach a larger pool of customers."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

Some Finns see at least one potential pool of customers for the B2.

The New York Times

Lenders are "tiptoeing their way back into the higher-risk pool of customers," said John Ulzheimer, president of consumer education at SmartCredit.com.

The New York Times

And if they do, the insurance firms that offer policies via the exchanges will find that their pool of customers is disproportionately sick and costly to cover.

The Economist

So that smaller percentage of lower compensated employees using Apple products still represents a much, much bigger pool of customers for Apple.

The New York Times

Insurers could be stuck with a far more expensive pool of customers than they were expecting, and could have no choice but to raise prices next year.

The Economist

It was a world he was comfortable in: a drug dealer himself, Mr. Jones had an ever-growing pool of customers.

The New York Times

A smaller pool of customers creates more risk per dollar of premium for an insurer, so the insurer charges more for the coverage.

The New York Times

Even in a tough economy, of course, people in the funeral business have something that executives in many other industries don't: a guaranteed, and expanding, pool of customers.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

3 human-written examples

Mr. Zabusky said that a major factor driving the acquisition was Menupage's rich pool of customer data.

The New York Times

When the firm suffered a crisis of confidence in October 2011, it started dipping in the large pool of customer money to cover its needs.

The New York Times

With Washington Mutual, JPMorgan Chase will extend its branch network across the country, giving it a major foothold in California and Florida and a giant pool of customer deposits.

The New York Times

Expert writing Tips

Best practice

When describing market expansion, use "pool of customers" to emphasize the potential for growth and the availability of new clients.

Common error

While "pool of customers" is widely understood, avoid using it excessively in formal business reports. Opt for more precise terms like "customer base" or "target market" where appropriate, to convey a more professional tone.

Linguistic Context

The phrase "pool of customers" functions as a noun phrase, typically acting as the object of a verb or preposition. It identifies a collection or group of potential or existing clients. Ludwig AI confirms its grammatical correctness.

Expression frequency: Very common

Frequent in

News & Media

85%

Formal & Business

10%

Science

5%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "pool of customers" is a common and grammatically correct phrase used to describe a collection of potential or existing clients. While widely applicable, Ludwig AI recommends considering the context and opting for more precise terms like "customer base" or "target market" in formal settings. The phrase is most frequently encountered in news and media, and formal business settings, highlighting its importance in business strategy and reporting. Avoid overusing the phrase in very formal reports for better clarity and professionalism.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

customer base

Refers to the group of customers who repeatedly purchase goods or services from a business; more focused on current customers.

customer group

A straightforward and general term for a collection of customers.

clientele

Suggests a more exclusive or high-end group of customers.

market segment

Focuses on a specific group of customers with similar characteristics targeted by a business.

target market

Specifically refers to the group of customers a business aims to reach with its marketing efforts.

prospective clients

Similar to potential customers, but often used in professional service contexts.

potential customers

Emphasizes customers who are not yet buying but could be.

reachable market

Highlights the portion of the market accessible to the business.

addressable market

The part of the total market that a business can realistically reach.

book of business

Describes the collection of a professional's (e.g. insurance agent) clients.

FAQs

How can I use "pool of customers" in a sentence?

You can use "pool of customers" to describe a group of potential or existing clients. For example, "The marketing campaign aims to attract a new "pool of customers"."

What can I say instead of "pool of customers"?

You can use alternatives like "customer base", "clientele", or "target market" depending on the context.

Is it correct to say "pool of customer" instead of "pool of customers"?

No, it is not correct. The phrase requires the plural form, "customers", to refer to a group of multiple clients. "Pool of customer" is grammatically incorrect.

What's the difference between "pool of customers" and "customer base"?

"Pool of customers" typically refers to a broader, potentially untapped group, while "customer base" refers to the current, active customers of a business.