Mr. Flores had most recently led branded content efforts and creative strategy for entertainment brands at Leroy & Clarkson, New York.
The Toys Retailers Association, a panel of leading toy retailers in the UK including Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R Us, has said strong entertainment brands and more traditional play according are going to be top of children's Christmas lists this year.
Toy brands will prosper as entertainment brands.
The two agencies will seek new business together, concentrating on consumer and entertainment brands.
"This is one of the few family entertainment brands that matter," Mr. Sarandos said.
This "transmedia" approach to entertainment brands is becoming immensely popular in the games industry.
"Access Hollywood" joins other entertainment brands that are seeking to broaden their online identities.
The first are big entertainment brands – popular movie personalities like Shrek, or familiar TV characters like Ben 10.
But if the opportunity is large, so is the challenge, because other entertainment brands already occupy those spots.
