Mr. Flores had most recently led branded content efforts and creative strategy for entertainment brands at Leroy & Clarkson, New York.
Toy brands will prosper as entertainment brands.
"That's what an entertainment brand does today".
The two agencies will seek new business together, concentrating on consumer and entertainment brands.
"This is one of the few family entertainment brands that matter," Mr. Sarandos said.
The BBC bowed to no one as an international news and entertainment brand.
"It helps him move from an entertainment brand to a news, politics, sports, and prime-time brand.
This "transmedia" approach to entertainment brands is becoming immensely popular in the games industry.
White will stay on to run the UFC, which has grown into a global entertainment brand.
"Access Hollywood" joins other entertainment brands that are seeking to broaden their online identities.
The first are big entertainment brands – popular movie personalities like Shrek, or familiar TV characters like Ben 10.
