The second spot is still held by the venerable game and animation brand Pok?n, owned by Nintendo.
Both "Sit Down, Shut Up" and "The Cleveland Show" are part of Fox's effort to expand its animation brand.
Fox, which distributes internationally for DreamWorks Animation and has its own Blue Sky Studios (Ice Age etc), didn't have the benefit of a recognisable animation brand for this title, instead trading on the cachet of producer Guillermo Del Toro.
Daria employed many of the crew of B&B for some time after the latter ended its run at MTV. Eric Fogel's hit Celebrity Deathmatch revived the MTV male-skewing animation brand for a while.
The show became a hit and eventually we put together a first-class writing team, many of whom went on to successful Hollywood careers, and we launched a great animation brand at MTV Animation, built around the house style that started with B&B.
In addition to the new Families site, just yesterday Netflix also announced its largest original content deal to date with DreamWorks Animation, home to brands like Shrek and Kung Fu Panda.
"It's not all about glitz and glamour, it's all about animation and the brand.
In animation, where the brand value of the likes of Pixar and DreamWorks allows original stories to thrive more easily, top non-sequel performer is The Croods, with £26.6m.
Amongst the seven, the proposal of Cubix International, a company specialising in branding, animation and character development, was eventually selected.
Many of the upcoming big-budget movies on the company's slate — including J.J. Abrams' "Star Wars" sequel, a new "Pirates of the Caribbean" movie, a new "Muppets" film, an "Avengers" sequel from Marvel Entertainment and a "Finding Nemo" sequel from Pixar Animation Studios — rely on brands and names familiar to theatergoers younger than 30.
