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Vivendi's entertainment properties are the only ones for sale.
Hasbro still maintains licensing partnerships with outside entertainment properties.
The group will create advertiser-branded entertainment properties, said Peter Benedek, a partner at United Talent.
In this age of press agents and shoe contracts, athletes have become entertainment properties.
NBC, owned by General Electric, has offered to merge with Vivendi's entertainment properties.
YankeeNets has a broad mandate to acquire sports and entertainment properties.
The campaign is indicative of the increasingly elaborate efforts being devoted to the creation of ads for entertainment properties.
In a statement, Cablevision said: "Vivendi's entertainment properties are very attractive assets overseen by a strong management team.
After leaving Simplicity, Hal pursued new business ventures including a publishing business, and the development of fashion and entertainment properties.
For many years, Mr. Diller has wanted to create an entertainment empire melding Internet, retail and entertainment properties.
That is increasingly important when competition among entertainment properties for hearts, minds and eyeballs is fiercer than ever.
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