While Jacobs doesn't divulge any acquisition plans for the company, whose last round of funding was $10m in November 2011, he does say there are plans for deeper partnerships with apps in "adjacent" categories, citing MyFitnessPal and Jawbone UP as two examples.
In addition, GFG will continue to explore the development of adjacent categories like personal care.
Cut API integration deals with several well-known apps in adjacent categories, and proudly feature those logos on your site and product packaging.
For this purpose, researchers can either collapse adjacent categories with no or low case numbers or exclude the respective groups from the analysis.
We also see many possibilities for extending the brand into adjacent categories, leveraging the appeal that Speck's creative designs have with younger consumers and our own expertise in bags".
The proportion of subjects classified within one quartile (in the same and adjacent categories) by both FFQs ranged from 70.8% (for retinol) to 92.9% (for eggs).
If categories were disordered, adjacent categories were merged.
After combining respondents of adjacent categories "always" and "almost always", the outfit index reduced to 1.5.
The median or mean value between two adjacent categories was used as the cut-off point.
All adjacent categories contained > 10% of the responses on aggregate, indicating good acceptability.
If disordered thresholds between adjacent categories were found, collapsing or redefining response categories was considered [ 33].
