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Discover LudwigThe phrase "adjacent markets" is correct and usable in written English.
It can be used to refer to markets that are next to or closely related to each other in terms of geography, product offerings, or consumer demographics.
Example: "The company is looking to expand its operations into adjacent markets to increase its customer base."
Alternatives: "neighboring markets" or "related markets."
Exact(60)
Q. Has that yielded results? A. It really got people looking at adjacent markets.
What about extending the firm's monopoly power to adjacent markets — the other job of a monopolist?
"Bob's strategy was, 'Enhance, extend, expand,' go after adjacent markets and adjacent customers," Mr. Blake said.
So it's a smart strategy to try to sell the software in adjacent markets.
Claims of environmental friendliness are also unlikely to help the brand move into adjacent markets.
They then move into adjacent markets or adjacent types of interactions, increasing both value and volume.
It also clarified an opportunity in adjacent markets for antiglare filters for computers.
But to optimize your business, you must acknowledge that your information should change what you consider to be adjacent markets — and your business leaders need to make active decisions about which of these "information adjacent" markets to pursue and how.
Rather, it carefully selected its initial adjacent markets in terms of geography and psychic distance, or perceived differences between markets.
One way a social purpose strategy can boost business performance is by enabling the brand to compete in adjacent markets.
"Microsoft has proven over and over that owning the desktop does not guarantee success in adjacent markets," said Mr. Winkler, the technology consultant.
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