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Reuters is seeking "adjacent category businesses" to its primary mission of "news delivery," Mr. Taysom said, "and advertising is certainly one".
"It's an adjacent category that is different and has been neglected by technology providers".
The ROCmax method categorized cases into the same category as ISSAIS 59% of the time, and into the same or an adjacent category 92% of the time.
The GEMmax method categorized cases into the same category as ISSAIS 69% of the time, and into the same or an adjacent category 94% of the time.
The GEMmin method categorized cases into the same category as ISSAIS 72% of the time, and into the same or an adjacent category 95% of the time.
MV = missing values; * Adjacent category collapsed for analysis.
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While Jacobs doesn't divulge any acquisition plans for the company, whose last round of funding was $10m in November 2011, he does say there are plans for deeper partnerships with apps in "adjacent" categories, citing MyFitnessPal and Jawbone UP as two examples.
In addition, GFG will continue to explore the development of adjacent categories like personal care.
Cut API integration deals with several well-known apps in adjacent categories, and proudly feature those logos on your site and product packaging.
For this purpose, researchers can either collapse adjacent categories with no or low case numbers or exclude the respective groups from the analysis.
We also see many possibilities for extending the brand into adjacent categories, leveraging the appeal that Speck's creative designs have with younger consumers and our own expertise in bags".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com