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8. Thinking you have your advertising figured out.
Gary Shouldis gives five reasons your advertising isn't working.
"Who writes your advertising?" he asked a waitress.
It is very important to know whether your advertising is working — and good luck with that!
The emotional appeal comes from your advertising being honest and authentic, not containing overt cultural references.
Do some research if you use Hispanic terms in your advertising.
To create a memorable brand, therefore, you have to use emotional connectors in your advertising.
Another crucial rule: cater to your niche, in everything from your décor to your advertising strategy.
"So using the word 'sustainable,' maybe it looks good in your advertising.
But in X's experience, modulating the tone of your advertising just isn't enough.
You'll need to change your advertising to suit the American market.
Write better and faster with AI suggestions while staying true to your unique style.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com