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Exact(4)
I think the more crucial question is, how do you balance your advertiser and sponsor money with the kind of work you want to pursue?
Sure, your subscriber was also your advertiser and the guy you were writing about in that morning's paper.
Ride courtesy of... name your advertiser.
Think about what distinguishes your advertiser from the rest.
Similar(56)
Giving away papers works best when you can target the audience, reaching exactly the people your advertisers want.
Get advertising information and graphics from your advertisers.
"See, the problem is that if your site is funded primarily with advertising, then you are beholden to your advertisers.
Are you in a position to pick and choose your advertisers at this point?
Your friends, and your advertisers, now know thousands and thousands of things about you that would have been private a few years ago.
Then you must raise more money, always in a period of vulnerability, and meanwhile you have to keep your employees and your advertisers and your investors on your side".
Then your advertisers leave.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com