wider range of customers

USAGE SUMMARY

The phrase "wider range of customers" is correct and usable in written English.
It can be used when discussing the diversity or variety of customers that a business or service caters to. Example: "Our new marketing strategy aims to attract a wider range of customers, including both young professionals and retirees."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

21 human-written examples

Mr. Padilla said he thought such features would help Ford attract a wider range of customers for the F-150.

The New York Times

"Some of the imagery is a little sexier, a little more emotional, to appeal to a wider range of customers".

The New York Times

Mr. Hallmark added that diesel models and the Sportbrake wagon, which offered 59 cubic feet of cargo room, demonstrated Jaguar's commitment to appealing to a wider range of customers.

The New York Times

"We will be rolling out other strategic initiatives designed to further leverage The Times brand and newsroom to create new products and services for a wider range of customers, domestically and around the globe".

The New York Times

On one hand, MVNOs can brand themselves to appeal to a wider range of customers, and thus boost overall use of the network; but on the other, MVNOs turn network operators into dumb pipes, giving them a smaller piece of the action.

The Economist

If Toyota were to offer the Verso-S with a diesel (available in some European markets) or a small turbocharged petrol engine along the lines of Ford's EcoBoost or VW's TSI ranges, it would probably open up its appeal to a much wider range of customers.

Independent

Human-verified similar examples from authoritative sources

Similar Expressions

38 human-written examples

The team felt that approach was too narrow in scope, however, and wanted to serve a wider range of customer needs, hence the app's current, use-agnostic approach.

TechCrunch

If you have a big store, you have to have a wide range of customers.

The New York Times

The wholesome food attracted a wide range of customers including celebrities such as Princess Diana, Linda McCartney and Sir Cliff Richard.

The Guardian

The Met Office said that the income figure cited came from a "wide range of customers – aviation, energy, marine, retail to name but a few".

The Guardian

Instead, she hopes to maintain contact with a wide range of customers directly through the Internet, which already accounts for 30percentt of her revenue.

The New York Times

Expert writing Tips

Best practice

When aiming for a "wider range of customers", research different demographic groups to understand their needs and preferences. Tailor your marketing and product offerings to appeal to these diverse segments.

Common error

Avoid generic marketing that treats all potential customers the same. A "wider range of customers" means diverse needs and preferences, so personalized approaches are often more effective.

Linguistic Context

The phrase "wider range of customers" functions primarily as a noun phrase, often serving as the object of a verb or preposition. It describes the scope of a customer base, referring to a larger and potentially more diverse group of individuals or entities.

Expression frequency: Common

Frequent in

News & Media

50%

Science

21%

Formal & Business

14%

Less common in

Wiki

9%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "wider range of customers" is a commonly used expression to describe the goal of expanding a business's reach to include more diverse demographics. Ludwig AI confirms that the phrase is grammatically correct and applicable across various contexts. It is frequently found in news and media, science, and formal business settings. When aiming to attract a "wider range of customers", it's crucial to understand their diverse needs and personalize marketing strategies accordingly. Alternatives like "broader customer base" or "more diverse clientele" can be used depending on the specific nuance you want to convey.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

broader customer base

Focuses on the size of the customer base, implying a larger, more inclusive group.

more diverse clientele

Emphasizes the variety and differences within the customer group.

expanded customer reach

Highlights the act of extending the current customer base to include more people.

larger spectrum of clients

Uses 'spectrum' to suggest a complete and varied assortment of clients.

increased market penetration

A business term indicating a greater presence and influence in the market.

greater customer inclusivity

Stresses the inclusive aspect of attracting different types of customers.

extended market scope

Focuses on the breadth of the market being targeted.

wider audience appeal

Shifts the focus to making the offering attractive to a larger group.

inclusive consumer base

Highlights inclusivity as a key characteristic of the customer group.

varied customer demographic

Focuses on the different characteristics of the customers.

FAQs

How can I use "wider range of customers" in a sentence?

You can use "wider range of customers" to describe the goal of expanding a business's reach, such as: "The company aims to attract a "wider range of customers" with its new product line."

What's a good alternative to "wider range of customers"?

Some alternatives to "wider range of customers" include "broader customer base", "more diverse clientele", or "expanded customer reach".

How do you attract a "wider range of customers"?

Attracting a "wider range of customers" typically involves diversifying marketing strategies, offering inclusive products or services, and ensuring accessibility for different customer segments.

Is it always beneficial to target a "wider range of customers"?

While reaching a "wider range of customers" can boost revenue, it's crucial to consider whether your resources and infrastructure can support the diverse needs of a larger clientele. Sometimes, focusing on a niche market can be more profitable.