broader customer base

USAGE SUMMARY

"broader customer base" is a correct and usable phrase in written English.
You can use it to refer to a group of people to which a business or organization provides goods or services. For example, "We need to expand our reach to attract a broader customer base."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

26 human-written examples

Supermarkets typically serve a broader customer base, analysts say.

The New York Times

Some of these deals could also enable Citigroup to reach a broader customer base.

The New York Times

The arrangement should give Hortonworks more credibility and open a broader customer base to which it can offer its services.

The New York Times

But with Honda, he said, the company is gaining, "access to a broader customer base, and a customer base that is conscious of the environment".

The New York Times

To reach a broader customer base, Ms. Wan said, the company is building more stores while also mailing out more catalogs.

The New York Times

"It's a chance to extend the brand to a broader customer base outside the traditional audiophile community," said Joe Atkins, chief executive of Bowers & Wilkins.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

34 human-written examples

While Mr. Tom's firm attracts a more affluent clientele, other companies report a broad customer base.

The New York Times

Critics retort that much of that volume comes not from a broad customer base, but from customers taking out additional loans to cover the original debt.

The Economist

Its performance can reflect economic trends because of its broad customer base, which includes industries as diverse as aerospace, construction, electronics and beverage cans.

The New York Times

"In Deltek, we found a vertical market leader with unmatched solutions, a loyal and broad customer base, passionate employees and significant organic and acquisition-led growth opportunities".

The New York Times

Flirty gingham dresses, canary-colored heels and vibrant trench coats aim to appeal to a broad customer base: from nascent career women to their baby boomer predecessors and beyond — all of varying ethnicities and body shapes, and with little time on their hands.

The New York Times

Expert writing Tips

Best practice

When discussing business strategy, use "broader customer base" to highlight efforts aimed at reaching diverse segments of the population. For example, "Our new marketing campaign is designed to appeal to a broader customer base."

Common error

Don't just state you want a "broader customer base". Specify how you intend to achieve it. Mention target demographics, marketing channels, or product adjustments to make the statement more impactful.

Linguistic Context

The phrase "broader customer base" functions primarily as a noun phrase acting as the object of a verb or the subject of a sentence. Ludwig AI confirms that this phrase is grammatically correct and commonly used.

Expression frequency: Common

Frequent in

News & Media

45%

Formal & Business

35%

Science

20%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "broader customer base" is a common and grammatically sound expression used to describe the goal of expanding a business's reach to encompass a more diverse range of consumers. As confirmed by Ludwig AI, this phrase is widely used in news, business, and formal contexts. To achieve this, companies often employ diversified marketing strategies and inclusive product designs. Alternatives like "expanded clientele" or "wider market reach" can be used depending on the specific emphasis. When using "broader customer base", it's important to clearly articulate the specific strategies and target demographics to avoid vague statements. A wider customer base can lead to greater revenue and stability for a company.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

expanded clientele

Refers to increasing the number of clients, emphasizing growth.

wider market reach

Focuses on the extent to which a product or service is available.

larger consumer group

Highlights the increase in the number of consumers.

diversified client pool

Emphasizes the variety of clients.

growing market segment

Indicates an increase within a specific segment of the market.

extended user network

Focuses on the growth of users.

increased market penetration

Describes the degree to which a product has been adopted.

new demographic

Indicates targeting a different group of people based on demographic factors.

untapped market

Refers to a market that has not yet been exploited or reached.

prospective consumers

Focuses on potential future customers.

FAQs

What does "broader customer base" mean?

A "broader customer base" refers to expanding a business's reach to include more diverse groups of customers, encompassing different demographics, interests, or needs.

How can a company attract a "broader customer base"?

Companies can attract a "broader customer base" by diversifying their marketing strategies, offering more inclusive products or services, and tailoring their messaging to resonate with a wider range of audiences.

What are some alternatives to saying "broader customer base"?

Alternatives to "broader customer base" include "expanded clientele", "wider market reach", or "larger consumer group" depending on the context.

Why is it important to have a "broader customer base"?

A "broader customer base" can lead to increased revenue, greater market stability, and reduced reliance on specific customer segments, mitigating risks associated with changing consumer preferences or economic downturns.