wide customer base

USAGE SUMMARY

The phrase "wide customer base" is correct and usable in written English.
It can be used to describe a large and diverse group of customers that a business serves or targets. Example: "Our new marketing strategy aims to attract a wide customer base, ensuring that we meet the needs of various demographics."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

18 human-written examples

Segway was a marvel but never found a wide customer base.

Harvard Business Review

The bigger they grow, the more local entrepreneurs and small businesses can connect with a wide customer base.

The Guardian

The business, Mr. Brill said, is a "long haul" proposition based primarily on the value of verified biometric identity, which itself will drive a wide customer base.

The New York Times

The company's aim was to unlock a new market space in books by opening the e-reader market to a wide customer base.

Harvard Business Review

Eschewing the business market, Sony will release a wireless entertainment device in September that the company hopes will garner a wide customer base by focusing on music playback, picture viewing, instant messaging, email, and Web browsing.

MIT Technology Review

All the workplaces were in south-east England and represent a range of sectors, including those most prized by charities as corporate partners due to their wide customer base and profile-raising presence on the high street: supermarkets and retail banking.

The Guardian

Human-verified similar examples from authoritative sources

Similar Expressions

42 human-written examples

The credit-card business also offers access to a wider customer base.

The Economist

Routinely over the years, according to officials of both airlines, Concordes were flown to airports in the United States just for publicity to gin up a wider customer base.

The New York Times

Now firmly established, with a much wider customer base than many of its rivals, its primary-coloured feature walls and simple wooden furniture have helped maintain Edinburgh Central's reputation as one of the best-value accommodation options in the city.

The Guardian - Travel

Are things like art, music, spirituality or sport only of value because they are believed to contribute to the bottom line, by raising educational attainment, attracting a wider customer base, or enabling us to command higher fees?

The Guardian - Opinion

The likes of Heston Blumenthal, Gordon Ramsay and Fergus Henderson are creating innovative spaces and menus for a wider customer base – notably American and European tourists – willing to save up for fine dining splurges with a celebrity twist.

The Guardian - Lifestyle

Expert writing Tips

Best practice

When aiming for a "wide customer base", focus on inclusive marketing strategies that appeal to diverse demographics and psychographics. Tailor your messaging to resonate with various customer segments while maintaining a consistent brand identity.

Common error

Avoid creating marketing campaigns that are too generic in an attempt to capture a "wide customer base". Instead, segment your audience and tailor messages to specific needs and preferences within those segments to increase engagement and conversion rates.

Linguistic Context

The phrase "wide customer base" functions as a noun phrase, where "wide" modifies the noun "customer base". It is typically used to describe the scope or breadth of a company's or organization's clientele. Ludwig AI confirms its correct and usable nature in written English.

Expression frequency: Common

Frequent in

News & Media

50%

Science

25%

Formal & Business

25%

Less common in

Wiki

0%

Encyclopedias

0%

Social Media

0%

Ludwig's WRAP-UP

The phrase "wide customer base" is a common and grammatically correct term used to describe a large and diverse group of customers. Analysis from Ludwig confirms the phrase's validity and usability. It's frequently found in News & Media, Science, and Formal & Business contexts, indicating its relevance across various sectors. While aiming for a "wide customer base", it's crucial to balance broad appeal with targeted marketing to specific customer segments. Alternatives such as "broad customer base" and "extensive customer base" can be used depending on the specific nuance desired.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

wider customer base

Uses the comparative form to indicate an increase in the customer base.

broad customer base

Replaces "wide" with "broad", indicating a similar scope in terms of customer diversity and reach.

extensive customer base

Substitutes "wide" with "extensive", highlighting the comprehensive nature of the customer reach.

large customer base

Uses "large" instead of "wide", focusing on the sheer size of the customer group.

vast customer base

Replaces "wide" with "vast", emphasizing the immensity of the customer network.

considerable customer base

Employs "considerable" in place of "wide", suggesting the customer base is noteworthy in size or importance.

significant customer base

Substitutes "wide" with "significant", which emphasizes the impact or importance of the customer base.

global customer base

Specifies the customer base as "global", indicating worldwide reach.

diversified customer base

Focuses on the diversity within the customer base rather than just its size.

expanded customer base

Implies growth and extension of the customer base over time.

FAQs

How can I use "wide customer base" in a sentence?

You can use "wide customer base" to describe a business's diverse clientele. For example, "The company's success is attributed to its ability to attract a "wide customer base" through its inclusive marketing efforts."

What can I say instead of "wide customer base"?

You can use alternatives like "broad customer base", "extensive customer base", or "large customer base" depending on the context and the specific nuance you want to convey.

Which is correct, "wide customer base" or "wider customer base"?

"Wide customer base" describes the current breadth of customers. "Wider customer base" implies the act of expanding or increasing your customer reach.

What's the difference between "wide customer base" and "diversified customer base"?

"Wide customer base" refers to the overall size and reach, while "diversified customer base" emphasizes the variety and representation of different demographics, backgrounds, or segments within the customer pool.