broad customer base

USAGE SUMMARY

'broad customer base' is a correct and usable phrasing in written English.
You would use it to refer to a company or organization that has a wide variety of customers or clients. For example: "Our company has been able to achieve success due to our broad customer base."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

30 human-written examples

While Mr. Tom's firm attracts a more affluent clientele, other companies report a broad customer base.

The New York Times

Critics retort that much of that volume comes not from a broad customer base, but from customers taking out additional loans to cover the original debt.

The Economist

Its performance can reflect economic trends because of its broad customer base, which includes industries as diverse as aerospace, construction, electronics and beverage cans.

The New York Times

"In Deltek, we found a vertical market leader with unmatched solutions, a loyal and broad customer base, passionate employees and significant organic and acquisition-led growth opportunities".

The New York Times

Of the broad customer base, more than 50% are managing the step count to qualify for 21% returns on their deposits.

The Guardian

As I listened to these tales of triumphant discovery or gazed at the sparkling line of beautifully pressed and artfully arranged garments in Kate's shop, it began to occur to me that in Frenchy's rather broad customer base there might be a place for me.

The New Yorker

Human-verified similar examples from authoritative sources

Similar Expressions

30 human-written examples

Supermarkets typically serve a broader customer base, analysts say.

The New York Times

Some of these deals could also enable Citigroup to reach a broader customer base.

The New York Times

The arrangement should give Hortonworks more credibility and open a broader customer base to which it can offer its services.

The New York Times

But with Honda, he said, the company is gaining, "access to a broader customer base, and a customer base that is conscious of the environment".

The New York Times

To reach a broader customer base, Ms. Wan said, the company is building more stores while also mailing out more catalogs.

The New York Times

Expert writing Tips

Best practice

When describing a company's strength, emphasize the benefits of having a "broad customer base", such as stability during economic downturns or diverse market insights.

Common error

Avoid claiming a "broad customer base" without providing evidence. Instead of saying "We have a broad customer base", quantify or qualify: "We serve over 100,000 customers across diverse industries."

Linguistic Context

The phrase "broad customer base" functions primarily as a noun phrase that describes the scope of customers a business serves. Ludwig AI confirms that this phrase is grammatically sound and widely accepted.

Expression frequency: Common

Frequent in

News & Media

63%

Formal & Business

25%

Science

12%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

The phrase "broad customer base" is a common and accepted term used to describe a company's diverse and extensive clientele. Ludwig AI confirms its grammatical correctness and widespread usage. Analysis of various sources reveals that it's most frequently used in News & Media and Formal & Business contexts to highlight market reach and business stability. Alternative phrases such as "extensive clientele" and "diverse clientele" can be used to add nuance or variety to your writing. When using this phrase, ensure that you can support the claim with evidence, and consider the benefits that such a broad base provides to the organization.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

extensive clientele

Replaces "customer base" with "clientele", suggesting a more sophisticated or professional group of customers. "Extensive" emphasizes the large size.

diverse clientele

Focuses on the diversity of the customer base rather than its size, highlighting variety in customer demographics.

large consumer market

Uses "consumer market" instead of "customer base", focusing on the broader market aspect, and "large" quantifies the size.

varied customer demographic

Highlights the demographic aspect of the customer base, emphasizing the different segments represented.

inclusive customer base

Highlights the idea that the customer base includes people from all walks of life, focusing on inclusivity.

wide range of patrons

Employs "patrons" which can imply a more loyal or supportive customer base, while "wide range" highlights diversity.

general customer pool

Pool refers to a collectivity so the focus here is to indicate a generic set of customers.

mass market

Indicates a customer base that is large and accessible to many, typically implying lower prices or mass appeal.

widespread adoption

Refers to the widespread acceptance and use of a product or service, implying a large and varied customer base.

general public

Broader term referring to the entire population, useful when the customer base is essentially everyone.

FAQs

What does "broad customer base" mean?

A "broad customer base" signifies a large and diverse group of customers who purchase a company's products or services. It implies that the company appeals to a wide range of people with varying needs and demographics.

How can a company expand its customer base?

Companies can expand their customer base through various strategies, including targeted marketing campaigns, offering new products or services, improving customer service, and exploring new markets.

What are the benefits of having a broad customer base?

A "broad customer base" offers several benefits, such as increased revenue stability, reduced reliance on a single customer segment, and greater resilience to market fluctuations. It also allows for more diverse feedback and insights, facilitating innovation and improvement.

What are some alternatives to "broad customer base"?

You can use alternatives like "extensive clientele", "large consumer market", or "diverse clientele" to convey a similar meaning while varying your word choice.