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And perhaps that was a marketing ploy.
The theme was a marketing ploy doubling as plot advancement.
Mr. Utzman concedes that invoking the word bodega in the store's publicity materials ("The New Bodega") was a marketing ploy.
Ms. Moss took issue, not surprisingly, with the notion that grouping the performances under the rubric of spirituality was a marketing ploy.
Environmental activists said the move was a marketing ploy, because 30% of the region would still be opened up to mining companies.
A cynic might wonder if the No. 1, the $50,000 mattress they were touting, was a marketing ploy, a question we put to Roger Ericson, the company's London-based creative director.
These claims are a marketing ploy".
"It's a marketing ploy.
The common criticism is that it is a marketing ploy.
It is a marketing ploy that has captured voters' imaginations.
"I really think the whole thing is a marketing ploy," Witold Rybczynski says.
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Ha Thuy Vy
MA of Applied Linguistic, Maquarie University, Australia