under the brand

USAGE SUMMARY

'under the brand' is correct and usable in written English.
You can use it to describe a thing or process associated with or belonging to a specific company or brand, as in "They are manufacturing the component under the brand name 'XYZ'."

✓ Grammatically correct

News & Media

Science

Encyclopedias

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Lilly will market teriparatide under the brand name Forteo.

The New York Times

Hydrocodone is better known as the widely abused prescription opiate Vicodin; cyclobenzaprine is known under the brand name Flexeril; and quetiapine is sold under the brand name Seroquel.

The New York Times

The same pill was approved in the United States last June under the brand name Staxyn.

The New York Times - Health

The company sells it in the United States under the brand name Paxil.

The New York Times

In March Kiaora New Zealand International began selling formula under the brand "Heitiki", a Maori word.

The Economist

(A narrow version of it was packaged in 1991 under the brand name Ex Libris).

The New York Times - Books

That effort ultimately produced mefloquine, later sold under the brand name Lariam.

The New York Times - Health

The best known of these substances was patented under the brand name of Freon.

Encyclopedia Britannica

The "handsoaps," sold by Marie Gardeski under the brand name Foliage, have been a particular favorite.

The New York Times

Chlorpromazine, sold under the brand name Thorazine, blocks the brain's dopamine receptors.

The New York Times

C Two-Network, based in Tokyo, does business under the brand names Tsurukame, Foodlet and Kamechuru.

The New York Times

Expert writing Tips

Best practice

When writing about a product or service, clearly state that it's being offered "under the brand" name to avoid ambiguity. This helps readers understand the association between the offering and the parent brand.

Common error

Avoid substituting "under the brand" with prepositions like "below" or "beneath". "Under the brand" signifies association and identity, not physical placement.

Linguistic Context

The phrase "under the brand" functions as a prepositional phrase modifying a verb or noun. It indicates the identity or association of a product, service, or activity with a particular brand. Ludwig AI confirms the phrase is usable and correct in English.

Expression frequency: Very common

Frequent in

News & Media

47%

Science

20%

Formal & Business

13%

Less common in

Encyclopedias

3%

Wiki

3%

Reference

0%

Ludwig's WRAP-UP

In summary, the phrase "under the brand" is a common and correct way to indicate that a product, service, or operation is associated with a specific brand identity. As confirmed by Ludwig AI, it is grammatically sound and widely used across various contexts, including news, science, and business. Alternatives like "branded as" or "marketed under the name" can be used for subtle variations in meaning. When using the phrase, ensure it's clearly conveying the association between the entity and the brand, avoiding incorrect prepositional substitutions. With high frequency and consistent application, "under the brand" serves as a versatile tool in professional and general communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

branded as

This emphasizes the act of giving something a brand identity.

marketed under the name

Highlights the marketing aspect and the specific name used.

sold under the label

Focuses on the retail aspect and the identifying label.

operating under the name

Emphasizes the practical business operation aspect.

known as

A more general way to indicate association or identity.

identified as

Similar to "known as" but emphasizes a formal recognition.

distributed by

Focuses on the distribution channel of the product.

produced by

Highlights the manufacturing aspect of the product.

carried by

Focuses on retailers or carriers associated to the brand

associated with the brand

A broader description of the relationship with a brand.

FAQs

What does "under the brand" mean?

The phrase "under the brand" signifies that a product, service, or entity is being marketed or operated using a specific brand name. It indicates a clear association and identity with that particular brand.

How can I use "under the brand" in a sentence?

You can use "under the brand" to clarify the relationship between a product and its parent brand. For example, "The company sells its products "under the brand" 'Acme'".

What are some alternatives to "under the brand"?

Alternatives include "branded as", "marketed under the name", or "sold under the label", depending on the specific context you wish to emphasize.

Is it correct to say "marketed below the brand" instead of "marketed under the brand"?

No, "marketed below the brand" is not correct. The correct phrase is "marketed under the brand", as it indicates that the product is being sold using that brand's name and identity.