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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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branded as

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "branded as" is grammatically correct and commonly used in written English.
You can use "branded as" when describing something or someone that has a negative label or reputation. For example, "The company was branded as unethical after the scandal," or "He was branded as a troublemaker by his co-workers." Another way to use "branded as" is to describe something or someone that has been officially designated or identified with a certain label or characteristic. For instance, "The car was branded as a luxury vehicle," or "The politician was branded as a champion for workers' rights." Overall, "branded as" can be used to describe a negative perception or an official label or identity. It is a versatile phrase that can be used in a variety of contexts.

✓ Grammatically correct

News & Media

Science

Academia

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Or "branded", as in "Top doc branded 'useless' by watchdogs".

News & Media

The Guardian

"On a number of occasions we are branded as being on the opposition and other times branded as agents of imperialism because of the sources of our funding.

News & Media

The Guardian

Branded as Manolo, these start at $665.

News & Media

The New York Times

(She is branded as "a denier").

News & Media

The New York Times

A resit is branded as: you've failed.

News & Media

The Guardian

Opponents are branded as non-Egyptians.

Carlesimo has often been branded as taskmaster.

D, he is branded as a bully.

News & Media

The Guardian

Banks do not want to be branded as weak.

News & Media

The Economist

Doum's effort to distribute condoms is branded as sedition.

"Horror fans were branded as weirdos, but we weren't.

News & Media

Independent
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Expert writing Tips

Best practice

Use "branded as" when you want to emphasize a strongly negative or reputation-defining label. For more neutral or positive labels, consider alternatives like "known as" or "identified as."

Common error

Avoid using "branded as" when the labeling is neutral or positive. This can create an unintended negative connotation. For example, using "known as" instead of "branded as" can often be more appropriate.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

85%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "branded as" functions as a passive construction, indicating that someone or something has received a particular label or reputation, frequently negative. As Ludwig shows, it's used to highlight an imposed identity.

Expression frequency: Very common

Frequent in

News & Media

75%

Science

10%

Academia

5%

Less common in

Encyclopedias

3%

Wiki

2%

Formal & Business

1%

Ludwig's WRAP-UP

In summary, "branded as" is a common phrase used to indicate that someone or something has been labeled with a specific characteristic or reputation. While it often carries a negative connotation, it's versatile and applicable in various contexts, as demonstrated by Ludwig's AI. The phrase is grammatically correct and frequently found in news and media sources. Consider using related phrases like "labeled as" or "characterized as" for more neutral connotations. Be mindful of the negative implications the phrase can carry, and use it thoughtfully to avoid unintended tones in your writing.

FAQs

How to use "branded as" in a sentence?

The phrase "branded as" is used to describe someone or something that has been labeled, often negatively. For instance, "The company was "branded as" unethical after the scandal" or "He was "branded as" a troublemaker."

What can I say instead of "branded as"?

You can use alternatives like "labeled as", "characterized as", or "identified as" depending on the context.

Is it always negative to be "branded as" something?

While "branded as" often carries a negative connotation, it can also simply indicate a strong association or identity. The specific implication depends heavily on the context in which it is used.

What's the difference between "branded as" and "known as"?

"Branded as" typically implies a deliberate act of labeling that might carry negative connotations, while "known as" indicates a common or recognized name without necessarily implying judgment.

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Source & Trust

85%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: