trading as

USAGE SUMMARY

The phrase "trading as" is correct and usable in written English.
It is typically used to indicate the name under which a business operates, different from its registered name. Example: "The company, XYZ Ltd, is trading as ABC Services."

✓ Grammatically correct

News & Media

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

"People aren't buying speculative stocks, they're not trading as much".

The New York Times

In late June, similar corn futures were trading as low as $3.43.

The New York Times

His superiors, he said, knew of and condoned his trading — as long as it was profitable.

The New York Times

In 2008, OPTI was trading as high as 25 dollars a share.

The New York Times

Microsoft gained 13 cents, or 0.4 percent, to $32.93, after trading as high as $33.47.

The New York Times

Facebook's shares are expected to begin trading as early as this week.

The New York Times - Tech

The American depository receipts were trading as high as $60.56 a year ago.

The New York Times

Analysts see 3DO trading as high as $7 by the end of next year.

Forbes

The stock was trading as low as 10 just as recently as September.

Forbes

Comcast's stock dropped in midday trading, as did shares in MediaOne Group.

Forbes

Earlier in the year, shares were seen trading as high as $260.

Forbes

Expert writing Tips

Best practice

When clarifying a company's operating name, use "trading as" to clearly distinguish it from its legal registered name. This avoids confusion and provides transparency.

Common error

Avoid using "trading as" when you simply mean "is". "Trading as" specifies a business's operational name, not just a general state of being. For example, "The store is a supermarket" is correct, while "The store is trading as a supermarket" would only be appropriate if the store's legal name is different.

Linguistic Context

The phrase "trading as" functions as a descriptor, specifying the name under which a company or entity conducts business. Ludwig AI confirms this usage through numerous examples illustrating how businesses are publicly known or operate under a particular name.

Expression frequency: Very common

Frequent in

News & Media

40%

Formal & Business

30%

Wiki

10%

Less common in

Science

8%

Academia

7%

Reference

5%

Ludwig's WRAP-UP

In summary, the phrase "trading as" is a common and grammatically correct way to indicate the operational name of a business, which may differ from its legal registered name. Ludwig AI affirms the correctness and usability of this phrase. Its primary function is to provide clarity, especially in business and news contexts. While "trading as" is generally neutral in tone, it's essential to use it accurately, avoiding its misuse as a simple substitute for "is". Consider alternatives like "operating under" or "doing business as" depending on the desired nuance. By following best practices and avoiding common errors, you can effectively incorporate "trading as" into your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

operating under

This alternative focuses on the act of conducting business using a specific name.

doing business as

Similar to "operating under", this emphasizes the practical aspect of conducting business with a particular identity.

functioning as

This highlights the role or purpose being fulfilled, adding a dimension of functionality.

marketing as

This specifically points to the promotional activities and brand identity used in commerce.

selling under the name of

This is more explicit about the act of selling and the associated brand name.

known as

Indicates how something is generally recognized or referred to.

circulating as

Highlights the process of distribution and exchange, especially within a market.

commercializing as

Focuses on the transformation of something into a commercial product or service.

transacting as

Emphasizes the act of conducting transactions or deals.

exchanging as

Focuses on the reciprocal act of giving and receiving in a marketplace.

FAQs

How do I use "trading as" in a sentence?

Use "trading as" to specify the name a business operates under, especially when it differs from its legal registered name. For example, "Acme Corp is "trading as" SuperMart."

What's the difference between "trading as" and "doing business as"?

The phrases ""trading as"" and "doing business as" are largely interchangeable, both indicating the operational name of a business. The choice often depends on regional or legal preference.

What can I say instead of "trading as"?

You can use alternatives such as "operating under", "functioning as", or "marketing as", depending on the specific context.

Is it correct to say "The company is trading as [product name]"?

It's more accurate to say "The company is "trading as" [business name]" if you're referring to the business's operating name. Saying "trading as [product name]" might imply the company's primary product, but isn't standard usage.