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SCORECARD -- Although the ostensible subject of the advertisement is campaign finance reform, it really is about Mrs. Clinton's credibility, and thus, the crucial sentence in this ad is the last one.
"What did the president say, 'Bring 'em on,' " said Representative Clay Shaw, a Florida Republican who is one of the subjects of the advertisements.
Mr. Huckabee, a former Baptist preacher, said that he was flattered to be the subject of the first negative advertisement of the race, and added that the timing of Mr. Gilchrist's endorsement was coincidental but "providential".
Mr. Coleman, a Brooklyn-born prosecutor who likens himself to Rudolph W. Giuliani, said Iraq gives him an opportunity to critique his opponent's voting record on defense spending -- the subject of the TV attack advertisement -- and epitomizes Mr. Wellstone's role as the left's conscientious objector.
Exit polls have found that as many as 80percentt of theatergoers can recall the subject of an advertisement they have seen in a cinema -- four to six times the number who can typically recall television commercials.
It became the subject of a television advertisement in August by the anti-Obama American Issues Project and drew new attention recently on The Wall Street Journal's op-ed page and elsewhere as the archives of the Chicago Annenberg Challenge at the University of Illinois were opened to researchers.
He and other Republicans also emphasized that Mr. Gore's character and integrity were likely to be the subject of future advertisements paid for by the Republican National Committee.
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