shift of focus

USAGE SUMMARY

"shift of focus" is a perfectly grammatical and usable phrase in written English.
You can use it when you are talking about a change of attention or emphasis from one thing to another. For example: "The recent shift of focus from traditional media to digital media has been extremely beneficial for the company."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

This shift of focus has been audacious.

The New York Times

This shift of focus is an admission of failure.

The New York Times

This shift of focus requires a whole-system approach.

The Guardian

There has been a shift of focus towards gender aspects of imprisonment too.

The Guardian

Yet a sudden shift of focus brings home the minute weirdness of the ordinary.

The Guardian

It is the IUPS's recognition that physiology needs a shift of focus.

The Guardian

I asked Case if he sensed a shift of focus away from Gates.

The Guardian - Tech

But this requires a shift of focus, from the quantity of finance to its quality.

The Guardian - Opinion

The party marked a shift of focus for the Rolling Jubilee.

The New Yorker

Some specialists depict the shift of focus as the most ominous in a decade.

The New York Times

Why do you think there's been this shift of focus away from the actor?

The New York Times

Expert writing Tips

Best practice

Use "shift of focus" when you want to emphasize a change in priorities, attention, or emphasis. Be clear about what the focus is shifting from and to for maximum impact.

Common error

Avoid using "shift of focus" when a more precise term like "change of emphasis" or "redirection of efforts" would be more appropriate. Ensure the chosen phrase accurately reflects the nature and scope of the change being described.

Linguistic Context

The phrase "shift of focus" functions primarily as a noun phrase, often acting as the subject or object of a sentence. It signifies a change in attention, emphasis, or priority. Ludwig AI confirms that this phrase is grammatically sound and widely used.

Expression frequency: Very common

Frequent in

News & Media

48%

Science

29%

Formal & Business

8%

Less common in

Wiki

5%

Huffington Post

5%

Life Sciences, Society and Policy

5%

Ludwig's WRAP-UP

The phrase "shift of focus" is a versatile and frequently used noun phrase that effectively communicates a change in attention, emphasis, or priority. As Ludwig AI confirms, it's grammatically correct and appears across various domains, including news, science, and formal business settings. While alternatives like "change of focus" or "redirection of focus" exist, choosing the most precise term depends on the specific nuance you wish to convey. Remember to clarify what the focus is shifting from and to for maximum clarity and impact in your writing.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

change of focus

Indicates a general change in attention or priority, similar to the original phrase.

switch of focus

Suggests a more sudden or abrupt change in attention.

redirection of focus

Emphasizes the act of actively changing the direction of attention.

reorientation of focus

Implies a more significant or fundamental change in how something is approached.

alteration of focus

Indicates a modification to the area of concentration.

adjustment of focus

Suggests a fine-tuning or slight change in what is being emphasized.

deviation of focus

Highlights a departure from a previous area of concentration.

modification of focus

Similar to alteration, but may imply a more deliberate or planned change.

swing of focus

Suggests a pendulum-like movement from one point of attention to another.

transfer of focus

Implies moving attention from one thing to another.

FAQs

How can I use "shift of focus" in a sentence?

You can use "shift of focus" to describe a change in attention or emphasis. For example: "The company's "shift of focus" to sustainable practices has improved its public image."

What are some alternatives to "shift of focus"?

Alternatives include "change of focus", "switch of focus", or "redirection of focus", depending on the specific nuance you wish to convey.

Which is correct, "shift of focus" or "shift in focus"?

Both "shift of focus" and "shift in focus" are grammatically correct and commonly used, though "shift of focus" may be slightly more frequent. The choice often depends on stylistic preference.

What's the difference between "shift of focus" and "change of focus"?

While very similar, "shift of focus" might subtly imply a more deliberate or strategic alteration, whereas "change of focus" can be a more general term for any alteration in attention or emphasis.