Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
redirection of focus
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "redirection of focus" is correct and usable in written English.
It can be used when discussing a shift in attention or priorities, often in contexts like business, education, or personal development. Example: "The redirection of focus towards customer satisfaction has significantly improved our sales figures."
✓ Grammatically correct
News & Media
Science
Alternative expressions(2)
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
1 human-written examples
Naysayers warn that this redirection of focus, whether in established medical schools or new ones, will decrease the selectivity of students and produce less competitive and less competent future physicians.
News & Media
Human-verified similar examples from authoritative sources
Similar Expressions
58 human-written examples
When you notice that your mind is wandering, use gentle redirection to focus on the present again.
Wiki
The proposed closures are "a redirection of spending," as the Smithsonian focuses on a few key disciplines, says Lawrence Small, a former investment banker who last year took over as secretary of the 150-year-old institution.
Science & Research
Savings from redirection of resources away from diagnostic tests and towards screening tests whose focus is on identifying those in the population at higher risk of disease could be used to address inequities in access to screening, by allowing all those who stand to benefit from screening to access it if they choose to do so.
Science
In the current study, we focus on the role of the intracellular pyruvate pool in the redirection of metabolic fluxes at this important node.
Science
They also advocate a greater focus on facilitating the learning of soft skills while in training and a redirection of resources towards younger researchers and away from extremely senior researchers.
Science
The constant redirection of your attention is the thing.
News & Media
For some countries, the redirection of exports has been dramatic.
News & Media
In physiological terms, it was a mere redirection of blood flow.
News & Media
Wilberforce's work in parliament enabled a cataclysmically specific redirection of history.
News & Media
A major redirection of our creative resources may thus be at hand.
News & Media
Expert writing Tips
Best practice
Use "redirection of focus" when emphasizing a deliberate shift in priorities or attention, especially in strategic or organizational contexts.
Common error
Avoid using "redirection of focus" excessively in contexts where a simpler, more direct phrase like "shift in focus" or "refocusing efforts" would suffice. Overuse of abstract nouns can make your writing sound unnecessarily complex.
Source & Trust
88%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "redirection of focus" functions as a noun phrase, typically serving as the subject or object of a sentence. It describes the act or process of changing the direction of attention or emphasis. Ludwig shows that it's often used in contexts discussing strategic or organizational shifts.
Frequent in
News & Media
50%
Science
50%
Formal & Business
0%
Less common in
Academia
0%
Wiki
0%
Encyclopedias
0%
Ludwig's WRAP-UP
In summary, "redirection of focus" is a grammatically correct noun phrase used to describe a shift in attention or priorities. While not exceptionally common, Ludwig AI confirms its suitability in professional and formal contexts, particularly when discussing strategic or organizational changes. Alternative phrases such as "shift in focus" or "change in priorities" can offer simpler alternatives, but "redirection of focus" is most effective when emphasizing a deliberate, managed shift. Remember to ensure clarity by specifying what the focus is being redirected from and to.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
Shift in focus
Emphasizes the change in what is being prioritized or attended to.
Change in priorities
Highlights the alteration in the order of importance given to different things.
Refocusing efforts
Suggests a renewed or adjusted concentration of energy and resources.
Adjustment of attention
Indicates a modification in the way attention is directed.
Reorientation of efforts
Implies a change in the direction of activities and endeavors.
Alteration of objectives
Focuses on the modification of desired outcomes or goals.
Modified emphasis
Highlights the change in the level of importance or prominence given to something.
New direction
Suggests a completely new path or course of action.
Revised strategy
Indicates a modified plan or approach to achieve a goal.
Strategic realignment
Emphasizes a purposeful adjustment of plans and resources to better achieve strategic goals.
FAQs
What does "redirection of focus" mean?
The phrase "redirection of focus" refers to a change or shift in attention, priorities, or emphasis. It implies a deliberate decision to concentrate on something different from what was previously prioritized.
How can I use "redirection of focus" in a sentence?
You can use "redirection of focus" to describe organizational changes, strategic shifts, or even personal development. For instance, "The company's "redirection of focus" toward sustainability has improved its public image."
What are some alternatives to "redirection of focus"?
Alternatives to "redirection of focus" include "shift in focus", "change in priorities", or "refocusing efforts". The best alternative depends on the specific context and desired emphasis.
When is it appropriate to use "redirection of focus" instead of "change in focus"?
"Redirection of focus" emphasizes a more deliberate and managed shift compared to the simpler "change in focus". Use "redirection" when highlighting a strategic decision to alter priorities or attention.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
88%
Authority and reliability
4.1/5
Expert rating
Real-world application tested