roll something out

USAGE SUMMARY

The phrase "roll something out" is correct and usable in written English. You can use it when referring to the introduction or launch of a new product, service, or initiative. Example: The company plans to roll out its new software update next month. Alternative expressions include "launch something" and "introduce something."

✓ Grammatically correct

News & Media

Formal & Business

Wiki

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

"We've got some good ideas so we're on the verge of making sure we roll something out," British Cycling's performance director told BBC Sport.

BBC

"This feels like someone woke up on a Saturday and had to roll something out in ten days".

The New Yorker

Hey, you don't roll something out to ten thousand vehicles without doing a little checking around, right?

TechCrunch

"We want to be nimble and quick and take new opportunities, but we also don't want to roll something out that's going to confuse fans".

TechCrunch

Human-verified similar examples from authoritative sources

Similar Expressions

54 human-written examples

"We've taken a small team and in about 18 months have rolled something out that works".

TechCrunch

If Logitech is going to roll something like this out, they needed to roll out big or customers are going to see that they're paying for a fantasy device.

TechCrunch

It's not all hearts and hugs for Google, as Apple could, and probably will, roll something like this out in the near future.

TechCrunch

She rolled something in her hand.

The New Yorker

Caruso, the urbane, wisecracking host who created this New York institution at the legendary Birdland nightclub, is looking to roll out something special, something that screams Southern California, when he takes the stage as emcee on February 29 and March 1.

Huffington Post

To make the new services easy to use and buy, UPC will soon roll out something called DaVinci.

Forbes

You don't roll out something like unless you are just showing off the interface.

TechCrunch

Expert writing Tips

Best practice

Employ this phrase specifically when describing a staged introduction or a planned release in business or technological contexts.

Common error

Avoid using the single-word 'rollout' as a verb. Use the two-word phrasal verb "roll out" for the action (e.g., 'We will roll out the update') and the compound noun 'rollout' for the event (e.g., 'The rollout was successful').

Linguistic Context

The phrase "roll something out" functions as a transitive separable phrasal verb. In linguistic structures found in Ludwig, it often takes a direct object between the verb 'roll' and the particle 'out', especially when that object is a pronoun or a short noun phrase.

Expression frequency: Very common

Frequent in

News & Media

55%

Formal & Business

30%

Wiki

10%

Less common in

Science

3%

Reference

1%

Social Media

1%

Ludwig's WRAP-UP

In conclusion, "roll something out" is a highly versatile and correct phrasal verb used to describe the systematic introduction of new initiatives. Ludwig AI shows it is particularly prevalent in tech and business journalism, appearing frequently in sources like TechCrunch and the BBC. It is a separable verb, meaning you can place the object in the middle or at the end. For clear and professional writing, distinguish the verb form "roll out" from the noun 'rollout' and choose this phrase when you want to emphasize a planned or phased release.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

launch something

suggests a more formal or high-stakes starting point for a product

introduce something

uses a more general term for presenting something for the first time

release something

implies making a product or information available to the public

deploy something

carries a more technical or strategic connotation often used in software

unveil something

emphasizes the act of revealing something that was previously hidden

bring something out

offers a slightly more casual alternative for releasing a product

debut something

focuses on the first public appearance or performance of an item

implement something

refers specifically to putting a plan or system into operation

kick off something

focuses on the initiation or official start of a process or event

phase in something

specifies a gradual or step-by-step introduction process

FAQs

How do I use "roll something out" in a sentence?

You can use it to describe the launch of a product, such as: "The company plans to "roll something out" to its global users next month".

What can I say instead of "roll something out"?

You can use alternatives like "launch something", "introduce something" or "release something" depending on the formality of the situation.

What is the difference between "roll something out" and "launch something"?

While both mean to introduce something new, "launch something" often implies a single, major event, whereas "roll something out" frequently suggests a gradual or staged release process.

Is it correct to say "roll out something" instead?

Yes, both "roll something out" and "roll out something" are grammatically correct as the phrasal verb is separable, though the separated version is more common with pronouns.