Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
returning clients
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "returning clients" is correct and usable in written English.
It can be used to refer to customers or clients who have previously engaged with a business and are coming back for additional services or purchases. Example: "Our marketing strategy focuses on retaining returning clients by offering loyalty rewards and personalized services."
✓ Grammatically correct
News & Media
Science
Academia
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
14 human-written examples
Several hotels, including the St . Regis use a so-called guest historian to make sure that returning clients are not disappointed.
News & Media
The regulators attribute some of the delay in returning clients' money to what the court-appointed trustee has described as sloppy bookkeeping at MF Global, which has made it difficult to find what is left and where it is.
News & Media
Whether it's employees, returning clients, or new customers, treat them like family.
News & Media
We have a fair number of returning clients and in many cases we're doing custom orders on their behalf, and the designers love that as well.
News & Media
However, while Jim comes across as professional and intelligent (by suggesting that corporate offer a temporary price reduction to returning clients), Dwight embarrasses Charles with outlandish suggestions, such as unleashing a hive of bees.
Wiki
Returning clients were not included in this analysis and will be examined in a separate analysis.
Science
Human-verified similar examples from authoritative sources
Similar Expressions
46 human-written examples
If you are a returning client, please use your previous username and password.
Academia
Judge Sebastian Aeppli acquitted Mr. Elmer on charges that he had sought $50,000 for returning client data to Julius Baer and that he had made a bomb threat to the bank's headquarters.
News & Media
The Village Recording studio this year saw Jennifer Hudson, T. Bone and M.I.A. as some of its returning client-musicians.
News & Media
If an individual is a returning client, his/her demographic information is already available; staff verify that the information is current.
All clients observed were returning ART clients.
Expert writing Tips
Best practice
When addressing "returning clients", personalize your communication based on their past interactions to foster stronger relationships and loyalty.
Common error
Avoid treating "returning clients" as new customers. Failing to acknowledge their previous engagement can lead to dissatisfaction and a perception of being undervalued.
Source & Trust
80%
Authority and reliability
4.1/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "returning clients" functions as a noun phrase, typically used as the subject or object in a sentence. It refers to customers who have previously engaged with a business and are coming back for additional services or purchases. As Ludwig AI confirms, it is a correct and usable phrase.
Frequent in
News & Media
36%
Science
41%
Academia
14%
Less common in
Wiki
9%
Formal & Business
0%
Encyclopedias
0%
Ludwig's WRAP-UP
In summary, "returning clients" is a grammatically sound and frequently used phrase, particularly within News & Media, Science, and Academic contexts. As Ludwig AI states, the phrase is correct and usable in written English. Its primary function is to identify and categorize customers who have engaged with a business previously, aiding in targeted strategies. While alternatives like "repeat customers" and "loyal clients" exist, "returning clients" maintains a professional tone and is widely accepted. Remembering to personalize interactions with "returning clients" is crucial for maintaining strong relationships and avoiding the pitfall of treating them as new customers.
More alternative expressions(10)
Phrases that express similar concepts, ordered by semantic similarity:
repeat customers
This alternative emphasizes the repeated nature of their purchases or service use.
recurring clients
Similar to 'repeat customers', this highlights the cyclical nature of their engagement.
loyal customers
This alternative highlights the customer's dedication and consistent preference for the business.
long-term clients
Highlights the duration of the client relationship.
existing clientele
This phrase focuses on the current group of clients, some of whom are returning.
established clients
Implies a history of engagement and a strong relationship.
previous clients
This alternative emphasizes that the clients have engaged with the business before.
regular patrons
Focuses on the frequency and habitual nature of their visits or purchases.
returning patrons
Focuses on those who return to the specific venue or establishment.
client retention
Refers to keeping clients returning rather than the clients themselves.
FAQs
How can I use "returning clients" in a sentence?
You can use "returning clients" to describe customers who have previously used your services, such as: "Our marketing strategy focuses on retaining our "returning clients" by offering personalized discounts".
What's another way to say "returning clients"?
Alternatives to "returning clients" include "repeat customers", "loyal clients", or "previous clients", depending on the specific nuance you want to convey.
Is it better to say "returning clients" or "repeat customers"?
Both "returning clients" and "repeat customers" are correct, but "returning clients" is often used in professional service contexts, while "repeat customers" is more common in retail settings.
What's the importance of focusing on "returning clients"?
Focusing on "returning clients" is crucial because it’s often more cost-effective to retain existing customers than to acquire new ones. They also tend to spend more and are more likely to recommend your business.
Editing plus AI, all in one place.
Stop switching between tools. Your AI writing partner for everything—polishing proposals, crafting emails, finding the right tone.
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
80%
Authority and reliability
4.1/5
Expert rating
Real-world application tested