shift in focus

USAGE SUMMARY

The phrase "shift in focus" is correct and usable in written English.
It can be used to describe a change in attention or emphasis from one subject or area to another. Example: "The recent developments in technology have prompted a shift in focus towards renewable energy sources."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

That shift in focus left Paxson orphaned.

The New York Times

The shift in focus is a significant drawback for Erdogan.

Independent

"But even more surprising was the shift in focus.

The New York Times

That shift in focus sent stocks up late in the day.

The New York Times

The mandate came into effect on Thursday, with a new clause outlining the shift in focus.

The Guardian

But the most noticeable change to "Million Dollar Listing" seems to be a shift in focus.

The New York Times

While Yahoo's new features do not necessarily represent a shift in focus, Match.com's revamped site does.

The New York Times

The shift in focus puts Compaq in direct competition with services giants like I.B.M.

The New York Times

People at the company described Mr. Schmidt's departure as a sign of Bertelsmann's shift in focus.

The New York Times

Obama's arrival offered a shift in focus and style but not in direction or substance.

The Guardian - Opinion

There's an element of simply a shift in focus behind this.

The Guardian - Business

Expert writing Tips

Best practice

When using "shift in focus", ensure that the context clearly indicates what the focus is shifting from and to. Provide specific details to avoid ambiguity and enhance clarity.

Common error

Avoid using "shift in focus" without clearly establishing the original point of focus. Failing to do so can confuse the reader and weaken the impact of your statement.

Linguistic Context

The phrase "shift in focus" functions primarily as a noun phrase, often acting as the subject or object of a sentence. It describes the action of changing the main point of attention or emphasis, indicating a transition from one area to another. Ludwig shows many instances in news and media contexts.

Expression frequency: Very common

Frequent in

News & Media

54%

Science

24%

Formal & Business

10%

Less common in

Wiki

3%

Encyclopedias

2%

Reference

1%

Ludwig's WRAP-UP

In summary, "shift in focus" is a versatile noun phrase used to describe a change in attention, emphasis, or direction. Ludwig AI analysis indicates it is grammatically correct and very common, especially in news and media, scientific, and formal business contexts. When using this phrase, ensure the context clearly identifies what the focus is shifting from and to, avoiding ambiguity. Alternatives like "change in emphasis" or "redirection of attention" can be used depending on the specific nuance you want to convey. Remember that failing to provide clear context can diminish the phrase’s effectiveness.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

change in emphasis

This alternative suggests a change in what is considered important or prominent.

redirection of attention

This phrase highlights the act of guiding attention towards a different subject or area.

change of direction

This alternative indicates a change in the course or path being followed.

altered perspective

This suggests a change in the way something is viewed or understood.

new angle

This implies a different way of approaching or considering a subject.

reorientation

This signifies a change in the alignment or focus of something.

pivot

This suggests a turning point or a significant change in strategy or approach.

altered tack

This alternative implies changing the method used to handle a situation.

change in strategy

This refers to a modification in the plan of action to achieve a specific goal.

refocusing

This highlights the act of adjusting the lens through which you are considering something.

FAQs

How can I use "shift in focus" in a sentence?

You can use "shift in focus" to describe a change in attention or emphasis. For example, "There has been a "shift in focus" from traditional marketing to digital strategies".

What is a good alternative to "shift in focus"?

Alternatives include "change in emphasis", "redirection of attention", or "change of direction", depending on the specific meaning you want to convey.

Is there a difference between "shift in focus" and "change in focus"?

While both phrases are very similar, "shift in focus" may imply a more subtle or gradual change, while "change in focus" can suggest a more abrupt or deliberate alteration.

When is it appropriate to use "shift in focus" in writing?

It is appropriate to use "shift in focus" when you want to highlight a change in the main subject, priority, or perspective within a given context. Make sure to provide clear context for what the focus is shifting from and to.