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Meanwhile discounters such as Primark, for clothes, and Aldi, for groceries, are becoming more acceptable to a wider audience.
Direct Line's chief marketer Mark Evans added that shows such as Breaking Bad have also helped make the dark humour of a character such as Wolfe acceptable to a wider audience.
"I think the fact that its popularity is rising is fantastic, as art is to be viewed by everyone and now Urban Art is acceptable to a wider audience".
Although we did consider a web-based aid, the paper style was cheap and did not rely on patients' computer skills and hence we hoped that it would be acceptable to a wider audience.
Cross-border and interoperable electronic health-record systems make confidential data more easily and more rapidly accessible to a wider audience.
"I want to be more accessible to a wider audience," he said.
"By becoming a mum, Jessica becomes much more relatable to a wider audience," she explained.
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Terminologist and Q/A Analyst @ Translation Centre for the Bodies of the European Union