Such spiritual services might include: Body Mind Awareness Program, which is based on Mindfulness-Based Stress Reduction.
He summarizes one as follows: "Marketing should always be geared to create 'top of the mind awareness,' to leverage public relations, media, all social media tools, and your contacts to the fullest".
"The way I look at it is that flowers are not top of mind, and any advertising that can create top of mind awareness is a benefit," Mr. Moran said.
"Even though the social media relationships are often superficial, they often lead to top of mind awareness," he adds.
It strengthens your role as an expert and creates the all important top of mind awareness needed to encourage a customer to reach out.
He shows how this builds a trusting relationship, and argues that that's more valuable than the traditional marketing goals of Top of Mind awareness (you think of us before our competitors) and Frame of Mind awareness (you see our message when you're shopping).
