marketing

USAGE SUMMARY

The phrase "marketing" is correct and usable in written English.
It can be used in various contexts related to promoting and selling products or services. Example: "Our marketing strategy focuses on digital channels to reach a wider audience."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

Piras, who hailed from the town of Ittiri on the Mediterranean island, co-founded an olive oil and wine cooperative and was tasked with marketing its goods for export, the AP reported according to Italian media.

The Guardian

For the second year running, Juventus's marketing team did a fine job of reimagining their players as ghosts, ghouls and cinematic bad guys.

The Guardian - Sport

It's about starting to spend a little bit more money on marketing.

The Guardian

It said Multimap would complement Virtual Earth, Live Search, Windows Live services, MSN and its new $6.5bn £3.2bnn) acquisition aQuantive, the online marketing group.

The Guardian

Alex McDowell – head of legacy and tribute fundraising at NSPCC and chair of Remember a Charity Alex's fundraising career has included roles in the higher education sector, direct marketing and community fundraising as well as serving as head of fundraising at The Shakespeare Hospice in Stratford-Upon-Avon. Alex will be online from 1pm.

The Guardian

All of which suggests that the success of coffee shops in places like Brighton and Hove has been driven not by marketing but by consumer demand – and that shows no sign of abating.

The Guardian

When Alternative Comedy Experience was launched, he defined its appeal by stating that "the comedians on this show do not wake up thinking, 'How can I develop something that will appeal to people in marketing?'" When it was cancelled, the consolation, he told one interviewer, was that "now there's some really good footage of great acts out there".

The Guardian

Related: Newspoll closes as News Corp Australia replaces 150 staff with 'robopoll' But the publisher of Mumbrella, Tim Burrowes, whose media and marketing website tracks industry changes, says the succession of bad news for News Corp is more a sign of the end of the financial year than of the end of newspapers.

The Guardian

Some scams appeal to veterans' sense of loyalty and patriotism by employing affinity marketing – using military and US related paraphernalia.

The Guardian - Money

You should receive marketing emails only from us and, if you agree, from other organisations we have carefully chosen.

The Guardian

We will not share your personal information with others for marketing purposes unless you have given us your permission.

The Guardian

Expert writing Tips

Best practice

When writing about "marketing", be specific about the type of marketing you are referring to (e.g., digital marketing, content marketing) for clarity.

Common error

Avoid using "marketing" as a catch-all term. Instead, detail the specific tactics and channels being employed to effectively communicate the intended approach.

Linguistic Context

The word "marketing" functions primarily as a noun, referring to the activities of promoting and selling products or services. Ludwig confirms its grammatical correctness and usability in various contexts.

Expression frequency: Very common

Frequent in

News & Media

40%

Formal & Business

30%

Science

15%

Less common in

Encyclopedias

5%

Wiki

5%

Social Media

5%

Ludwig's WRAP-UP

The term "marketing" is a very common and grammatically correct noun, used to describe activities related to promoting and selling products or services. Ludwig confirms its frequent use in News & Media and Formal & Business contexts. When using "marketing", consider being specific about the type of "marketing" strategy employed to enhance clarity. Alternative phrases such as "advertising strategy" or "sales promotion" can provide more detailed context. Avoid using "marketing" as a catch-all term and instead, describe the specific tactics utilized to avoid overgeneralization.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

Digital marketing

Refers to marketing activities conducted online.

Advertising strategy

Replaces "marketing" with a more specific focus on advertising efforts.

Promotion campaign

Highlights the organized effort to promote a product or service.

Sales promotion

Highlights the aspect of boosting sales through promotional activities.

Go-to-market strategy

Focuses on the overall plan to bring a product or service to market.

Market research

Emphasizes the analytical side of understanding consumer behavior.

Brand management

Focuses on maintaining and enhancing the image of a brand.

Product placement

Specific type of advertising where products are featured in media.

Public relations

Highlights maintaining a positive image with the public.

Direct marketing

Focuses on direct communication with potential customers.

FAQs

How to use "marketing" in a sentence?

You can use "marketing" in a sentence to describe activities related to promoting and selling products or services, such as "Our "marketing strategy" focuses on digital channels."

What can I say instead of "marketing"?

You can use alternatives like "advertising", "promotion", or "sales" depending on the context.

Which is correct, "marketing strategy" or "marketing strategies"?

"Marketing strategy" is used to refer to a general plan, while "marketing strategies" refers to multiple specific plans. Choose the one that fits your context.

What's the difference between "marketing" and "sales"?

"Marketing" encompasses all activities to promote and sell products or services, while "sales" specifically refers to the act of selling.