marketing strategy

USAGE SUMMARY

The term "marketing strategy" is correct and usable in written English, and can be used in a variety of contexts.
For example, "Our company will develop a comprehensive marketing strategy to reach new customers."

✓ Grammatically correct

News & Media

Academia

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

What's the marketing strategy?

The Guardian - Opinion

Fiat has also changed its marketing strategy.

The New York Times

"It's a marketing strategy for universities".

The New York Times

What is the marketing strategy?

The New York Times

Marketing strategy and fanbase fundamentals.

Stanford University

Develop your own marketing strategy.

Cornell University

It seemed like the perfect marketing strategy.

The New York Times

It was all a marketing strategy.

The Guardian

We'll see how the marketing strategy unfolds.

The New York Times - Sports

It began as a marketing strategy.

The New York Times - Books

A brand community is a marketing strategy.

Harvard Business Review

Expert writing Tips

Best practice

When outlining your "marketing strategy", ensure it's measurable and adaptable to changing market conditions.

Common error

Don't develop a "marketing strategy" without first understanding your target audience and competitive landscape.

Linguistic Context

The phrase "marketing strategy" functions primarily as a noun phrase. It's used to identify a specific type of plan or approach within a business or organizational context. Ludwig AI provides numerous examples of its use in various sentences.

Expression frequency: Very common

Frequent in

News & Media

40%

Formal & Business

30%

Academia

20%

Less common in

Science

5%

Wiki

3%

Encyclopedias

2%

Ludwig's WRAP-UP

The phrase "marketing strategy" is a fundamental concept in business, referring to a comprehensive plan for promoting and selling products or services. As Ludwig AI indicates, it's grammatically correct and widely used across various domains, including News & Media, Academia, and Formal & Business settings. The analysis reveals that while the phrase is versatile, it’s often used in formal contexts, emphasizing its professional nature. When using "marketing strategy", it's essential to ensure that it is measurable, adaptable and is grounded in a thorough understanding of the target audience and competitive landscape. Alternatives include "market positioning" and "promotional plan", each offering a slightly different nuance. Overall, a strong "marketing strategy" is crucial for business success, demanding both careful planning and flexibility.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

go-to-market strategy

Highlights the overall approach to launching a new product or entering a new market.

brand strategy

Concentrates on building and managing a brand's identity, values, and perception.

market positioning

Focuses specifically on defining where a product or service stands in relation to others in the market.

customer acquisition strategy

Zeroes in on methods for attracting new customers.

promotional plan

Emphasizes the specific methods and tactics used to promote a product or service.

communication strategy

Highlights the process of conveying information and creating awareness.

advertising campaign

Refers to a specific set of advertising activities with a defined objective and timeframe.

outreach strategy

Focuses on the ways used to contact and engage with potential customers.

sales approach

Focuses on the methods and techniques used to generate sales.

business development plan

Encompasses a broader range of activities aimed at growing the business, including marketing.

FAQs

How can I effectively use "marketing strategy" in a sentence?

Use "marketing strategy" to describe a comprehensive plan to achieve specific marketing objectives. For instance, "Our company's "marketing strategy" involves leveraging social media and content marketing".

What are some alternatives to using the phrase "marketing strategy"?

Depending on the context, you could use alternatives such as "market positioning", "promotional plan", or "go-to-market strategy".

What's the difference between "marketing strategy" and "marketing tactic"?

"Marketing strategy" is the overarching plan, while a "marketing tactic" is a specific action taken to execute that plan. For example, a strategy might be to increase brand awareness, and a tactic could be running a social media ad campaign.

Is it better to have a rigid or flexible "marketing strategy"?

A flexible "marketing strategy" is generally preferred, allowing for adjustments based on performance data and changes in the market. Rigidity can lead to missed opportunities and decreased effectiveness.