main lure is

USAGE SUMMARY

The phrase "main lure is" is correct and usable in written English.
It can be used to describe the primary attraction or appeal of something, often in a context discussing marketing, nature, or personal interests. Example: "The main lure is the breathtaking scenery that draws tourists from around the world."

✓ Grammatically correct

News & Media

Travel

Business

Human-verified examples from authoritative sources

Exact Expressions

7 human-written examples

Diablo's main lure is randomization.

The New York Times - Arts

But his main lure is tax.

The Guardian - Business

The main lure is the scenery, which is lush and green on every side of the hotel, thick with native birds and monkeys.

The Guardian - Travel

Despite occasional hunts for air and space trophies, the main lure is shipwrecks, the deeper, richer and more celebrated the better.

The New York Times

The city has various quaint pagodas, some interesting war-related museums, and the famous Cu Chi tunnels on the outskirts from which the communist Viet Cong ran (literally) their underground movement against American-backed South Vietnam.But perhaps the main lure is that this remains quite a pleasant place to hang out.

The Economist

Digitalme's main lure is convenience.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

53 human-written examples

Mr. Arrioja acknowledged that the disaster zone's beaches, its main lure, are also "totally damaged" and that tourism there is going to have to find a new focus, such as mountain climbing or fishing.

The New York Times - Travel

The main lures are its ports, Durban and Richard's Bay.

The Economist

The principal lures are price discounts.

The New York Times

Patricia Fitzpatrick, Provincetown's director of tourism, said the main off-season lure is natural beauty: rolling sand dunes that sprout with the color of goldenrod and cranberry bogs, and a sky that blazes crisp blue before giving way to the silver-white light of winter.

The New York Times

The Riverside Symphony's main lure has been its well-considered and unusual programming.

The New York Times

Expert writing Tips

Best practice

When using "main lure is", ensure it clearly identifies the most significant appealing factor of a subject, distinguishing it from secondary attractions.

Common error

Avoid using "main lure is" when describing something with multiple equally important attractions. Ensure it truly is the primary draw, not just a significant one.

Linguistic Context

The phrase "main lure is" functions as a subject complement, linking the subject (a noun phrase referring to something attractive) to its defining characteristic. As Ludwig AI confirms, this phrase is usable in written English to define the principal attractive element of something.

Expression frequency: Uncommon

Frequent in

News & Media

40%

Travel

20%

Business

20%

Less common in

Science

10%

Wiki

5%

Formal & Business

5%

Ludwig's WRAP-UP

In summary, "main lure is" serves to pinpoint the key appealing factor of a subject, as confirmed by Ludwig AI. While grammatically correct and versatile, it's most commonly found in News & Media, travel, and business writing. When using this phrase, ensure it genuinely represents the most significant attraction to avoid misleading the audience. For variety, consider alternatives such as "primary attraction is" or "chief appeal is". The phrase's neutral register makes it suitable for diverse contexts, but clarity and accuracy are essential for effective communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

primary attraction is

Replaces "main lure" with "primary attraction", maintaining the same meaning but with a different noun.

central attraction is

Similar to "primary attraction", but uses "central" to indicate the core appeal.

chief appeal is

Substitutes "main lure" with "chief appeal", emphasizing the attractiveness or interest factor.

biggest draw is

Highlights the magnitude of the attraction, indicating it's the most significant.

principal draw is

Uses "principal draw" instead of "main lure", focusing on what attracts people or interest.

fundamental appeal is

Emphasizes the basic or essential quality that attracts.

key selling point is

Emphasizes the marketing aspect, highlighting what makes something desirable from a sales perspective.

essential characteristic is

Shifts focus to a defining feature that attracts interest.

major incentive is

Focuses on what motivates or encourages action, rather than just attraction.

prime enticement is

Uses a more evocative term, "enticement", to describe the attraction.

FAQs

How can I use "main lure is" in a sentence?

You can use "main lure is" to describe the most attractive or appealing feature of something. For instance, "The main lure is the stunning beach" or "For many, the "lure" is the potential for quick profits".

What are some alternatives to saying "main lure is"?

Alternatives include "primary attraction is", "chief appeal is", or "the principal draw is". The best choice depends on the specific context and nuance you want to convey.

Is it correct to say "the main lure are" instead of "main lure is"?

No, "the main lure are" is grammatically incorrect. "Lure" is singular in this context, so it should be paired with the singular verb "is". However, you could say "the main "lures" are", if you are referring to multiple attractions.

What's the difference between "main lure" and "primary attraction"?

"Main lure" and "primary attraction" are very similar in meaning and often interchangeable. "Main lure" might suggest something that actively entices or tempts, while "primary attraction" simply denotes the most significant appealing feature.