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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

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lure

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "lure" is correct and usable in written English.
It can be used when referring to the act of attracting or enticing someone or something, often for a specific purpose. Example: "The fisherman used a bright-colored lure to attract the fish."

✓ Grammatically correct

News & Media

Travel

Sport

Business

Books

Music

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

The government hopes that the lure of extended contracts will entice greater investment from the private sector and allow the government to reduce the taxpayer's contribution to the railways.

News & Media

The Guardian

A 19-year-old said: "I was told to approach a group of five men we saw in a nearby village and lure them to where the insurgents were hiding".

News & Media

The Guardian

Originally a promotional scheme meant to lure new residents, city branding is now a slogan tied to a public relations campaign to make the places where we live into "destinations".

News & Media

The Guardian

Kazakhstan has lifted visa requirements for citizens of selected countries in a bid to lure business travellers and boost the tourism sector, but experts believe attracting foreign visitors to the country will remain a hard sell.

News & Media

The Guardian

The footage showed that a jay had been used as a lure in a cage-style trap which had caught a rare goshawk.

News & Media

The Guardian

The Glasgow Evening Times reports on a two-wheeled sex pest who 'uses a racing bike to travel around the west of Scotland trying to lure children into posing for indecent pictures'.

The big things just weren't big enough to lure hungry travellers from the generic service stations and drive-through takeaway joints that dot the freeways today.

During Chris Christie's first term as governor, he made tax incentives a cornerstone of a promised "New Jersey comeback" that would lure new businesses to the state.

News & Media

The Guardian

On the one hand they were the big draw at festivals – the lure of White Noise helped block walkways at Glastonbury, pack tents at Field Day, and, improbably, steal the Nine Inch Nails crowd at Reading and Leeds.

Open from 9am - late The floor to ceiling barrels of wine, visible through the windows of this thoroughly traditional bar will lure you into a treasure trove of fine local cuisine.

An Italian former policeman who used Couchsurfing, a hospitality exchange and social networking website, to allegedly lure young women to his home, where he drugged and assaulted them, was on Tuesday found guilty of raping a 16-year-old Australian girl and sentenced to six and a half years in prison.

News & Media

The Guardian
Show more...

Expert writing Tips

Best practice

When using "lure", consider the subtle negative connotation it can carry, suggesting a potential deception or trap. Ensure this aligns with your intended meaning.

Common error

While "lure" is versatile, it can sound overly suggestive or manipulative in professional settings. Opt for more neutral alternatives like "attract" or "encourage" when appropriate.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

94%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Linguistic Context

The primary grammatical function of "lure" is a verb, used transitively to describe the act of enticing or attracting someone or something. Ludwig AI examples show it used to indicate the act of attracting business, tourists, or even people into dangerous situations. It can also function as a noun, referring to something used to attract.

Expression frequency: Very common

Frequent in

News & Media

68%

Travel

7%

Sport

6%

Less common in

Business

5%

Books

3%

Music

3%

Ludwig's WRAP-UP

The word "lure" is a versatile term, functioning both as a verb and a noun, primarily used to describe the act of enticing or attracting. As evidenced by Ludwig AI, it frequently appears in News & Media, Travel, and Sport contexts, maintaining a neutral register. Although grammatically correct, it carries a subtle connotation of potential deception or manipulation, so writers should be mindful of this nuance. Alternatives such as "attract", "entice", and "tempt" may be more appropriate in certain formal settings to avoid unintended implications.

FAQs

What does "lure" mean?

"Lure" means to tempt or attract someone, often with the promise of something desirable, but sometimes with a deceptive intent.

What can I say instead of "lure"?

You can use alternatives like "attract", "entice", or "tempt" depending on the context.

Is "lure" always negative?

While "lure" can imply deception, it isn't always negative. It depends on the context and whether the attraction involves misleading someone. For example, using a "lure" in fishing isn't inherently negative.

How to use "lure" in a sentence?

You can use "lure" as a verb to describe the act of attracting someone or something, or as a noun to describe something used to attract. For example, "They used tax incentives to lure businesses to the state" or "The shiny lure attracted the fish".

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Source & Trust

94%

Authority and reliability

4.6/5

Expert rating

Real-world application tested

Most frequent sentences: