Dolphin Encounter (dolphin.co.nz, £60pp) takes boats out to view them - there are no artificial lures and no falsely engineered touching.
In The Glamour of the Snow it's the writer's own imagination that lures him out of the brightly lit ski resort and up the mountains, higher than anyone has ever gone before, in pursuit of the enchantress he has conjured out of the play of shadows and wind.
Here is a man who is so resistant to the lures of tradition that he ignored the convention of backroom fixing to break cover and launch an attack on the unpopular former Commons Speaker Michael Martin, setting in train his downfall.
Life with Isis means power, money, wives and status – all attractive lures for young firebrands with a cause - but it also means killing and dominating for a worldview in which he no longer believes so fervently.
Even so, the allocation of sports rights costs - one of the supposed lures to encourage people to pay for access to the websites of the Times/Sunday Times and the Sun - remains opaque.
Instead, being an achingly hip hotel means it's the musicians at rock'n'roll's acute cutting edge that it lures.
France lures players with big salaries: its nominal cap of €10m ($11m) per team is nearly twice that in England.
He believes that many of those broadcasters fell behind because they failed to embrace the technology.Two companies with a little imagination and a lot of cash snapped up chunks of the spectrum in the newly available S-bandNevertheless, satellite radio cannot depend on the same lures as cable providers, who tempt prospective customers with complimentary receiver boxes and free home set-up.
The company has a creative buzz about it that lures young producers.
Each step, from creating an online shopfront that lures in customers to taking payment for goods, can flummox retailers selling their wares online.
Owners gripe that a government make-work scheme lures away their workers.
