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"key message" is a correct and usable phrase in written English.
It's often used when referring to an important or essential point that someone wishes to communicate or emphasize. For example: "The key message of the CEO's speech was the importance of teamwork in achieving the company's goals."
Exact(60)
"The key message is to be yourself.
Its key message being: the way you're feeling is OK.
Joyce, though, is consistent with one key message.
He said: "Strict uniform rules send a key message: 'We, the teachers, are in charge.
The key message to get across was that Oxitec's mosquitoes are "friendly".
Professor Slingo said: "The key message is that global warming continues".
The key message for Mrs. Bachmann's presidential campaign, they will say, is this: Don't settle!
So 'Think locally, act locally' is the key message for us".
"The key message," said Krupp, "is you gotta get the rules right.
One key message: None of the information is shared with any other government agencies.
The key message for women and doctors is that disabling period pain is not normal.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com