Having announced last week that the firm was set to make a key announcement, Steve Ballmer, Microsoft's chief executive, unveiled two new tablet PCs at a closely guarded press event in Los Angeles.
On Friday, their latest gaffe was to botch a key announcement, causing the price of carbon to gyrate.
Neale Coleman, one of the Labour leader's most respected aides, quit as his head of policy and rebuttal after just four months, complaining he was kept in the dark over a key announcement last weekend.
In another key announcement, she pledged not to raise the basic rate of income tax if the SNP was returned to power, saying: "I don't think there's anything leftwing about a competition over who can tax ordinary people the most".
A beautiful, but potentially dangerous, pensions play Editor of the Spectator Fraser Nelson admires the intelligence of Osborne's key announcement on pensions: it won't cost the Government anything, and if, as hoped, the result is a surge in pensioner spending, then the Chancellor will recoup much-needed tax revenues for the Treasury – possibly £1.2 bn more by 2018-19.
Responding to the key announcement in Osborne's speech (see 1.29am), Rachel Reeves, the shadow chief secretary to the Treasury, said: "[Osborne's] failure on growth means that far from balancing the books by 2015 as he promised, borrowing is now set to be £96 billion.
It is to get the government to diminish investment uncertainty through a series of key announcements.
Mr Harper makes all the key announcements himself, the relevant minister just a nodding head in the background.
The Treasury will be posting the key announcements on its Twitter feed as Osborne gets to them in his speech.
New Labour figures like Mr Diamond fear that Mr Balls wants to leave key announcements on the party's tax and spending policies until January 2015.
One of the key announcements will be a rise in the state pension age, with Britons expected to work for longer in future decades.
