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The company's other key advertising message is transparency, but these advertisements make no mention of the "representative" 4,214% APR applied to loans.
But television remained the key advertising medium.
Without the underpinning of these key advertising categories, maintaining sales becomes significantly more difficult, as today's publishers have found..
Mr. Zucker noted that CNN's total viewership among adults 25 to 54, a key advertising demographic, was the highest in the network's history.
Shoppers have also grown accustomed to looking for a little visual pop on aisle shelves as design has become a mainstream marketing tool — Target stores in particular use that visual pop as a key advertising theme, for example.
Our commercial departments also held a low-carbon breakfast, which included representatives from the 10 10 campaign, with our key advertising agency clients to encourage them to take action.
Similar(43)
However, it points to growth year on year in its key advertising-earning peak time slots, 8-9pm (aupiences up 4%) and 9-10pm (up 2%).
It also forces a separation from any kind of company positioning or low-key advertising, giving users something truly valuable.
It was a much-talked about geek draw (worth about $10 million alone), it had sparkling reviews, and it benefited from a creative and low-key advertising campaign (those 'humans only' signs that were plastered all over town).
DoubleClick and another key Internet advertising firm, Engage Technologies, said that the ability to monitor people's movements on the Internet and offer advertising targeting their personal preferences were key to the success of the Internet, whose free content is largely financed through advertising.
This is significant because the ability to deliver major prime-time audiences is key to advertising and, in turn, content/format sales.
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