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"You have to know what scent will hit the market you want when it is put in the right packaging".
But it irks me that we more easily embrace feminism and feminist messages when delivered in the right package – one that generally includes youth, a particular kind of beauty, fame and/or self-deprecating humour.
It may well be the right software in the right package at the right time.
As new board member and investor Fred Wilson says, "Kik is a fast, simple, and elegant solution to cross device mobile messaging which we think is one of the most exciting investment opportunities right now…We believe the Kik team has shown that they understand how to deliver the right set of features in the right package…".
"The president thinks the policies he proposed are the right package of policies in both the short term and the long term, and he's going to continue pushing for them," a senior White House official said.
Buy the right package to suit your needs.
Once innovation is ready to be brought to market, it is best for academia and government to wrap it in the right capitalist packaging and hand it over to the market.
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com