diversify

USAGE SUMMARY

The word "diversify" is correct and can be used in written English.
It means to add variety to, or to make more diverse. For example, "The company decided to diversify its services in order to attract a wider range of customers."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

60 human-written examples

In recent years, a variety of challenges and opportunities have been thrown at the NFP sector, from public service delivery to mergers and the need to diversify income.

The Guardian

"An acquisition of [a company like] All3Media would solve problems for ITV Studios giving them increased turnover, profits and it will diversify ITV's revenue base and critically could drive formats that will sell overseas," said another industry source.

The Guardian

The film jumps a decade to show Rhodes (played staunchly by Walter Huston) freaking out his shareholders by attempting to diversify into gold.

The Guardian - Film

After all, as Jeremy "Keep calm and carry on" Hunt likes to point out, he has been using Labour legislation to diversify the service a bit.

The Guardian

"Like the music business, people have tried to diversify and find other revenue streams".

The Guardian

Australia should raise more revenue from the goods and services tax and diversify its industries to ride out the end of the mining boom and fragile world economic recovery, the head of the International Monetary Fund says.

The Guardian

"Many of these countries have failed to diversify their economies.

The Guardian - Business

I set screen-time limits, because I think it's good to diversify activities.

The Guardian - Tech

Searching for a new product to diversify from its smartphones and computers, the company's first smartwatch will go on sale on 24 April, with cheaper versions starting at £299 [$349].

The Guardian - Tech

Riding the rollercoaster of government cuts meant as soon as I became a chief executive, I needed to diversify income streams, to do more with less and find innovative sources of new funding.

The Guardian

Ross Taylor's family have been farming in Cambridgeshire since the 1800s, but in 2010 Taylor teamed up with friend Rod Garnham to diversify Willow Farm – with crisps.

The Guardian

Expert writing Tips

Best practice

When using "diversify", clearly state what is being diversified and the purpose behind it to provide context and clarity.

Common error

Avoid using "diversify" without specifying what is being diversified. For instance, instead of saying "The company needs to diversify", specify "The company needs to diversify its product line" to avoid ambiguity.

Linguistic Context

The word "diversify" primarily functions as a verb. It describes the action of making something more varied or diverse. Ludwig AI indicates that this term is grammatically correct and appropriate for use in written English, often seen in contexts requiring expansion or variation.

Expression frequency: Very common

Frequent in

News & Media

50%

Formal & Business

30%

Science

20%

Less common in

Academia

0%

Encyclopedias

0%

Wiki

0%

Ludwig's WRAP-UP

In summary, "diversify" is a versatile verb meaning to make varied or diverse, often used strategically to reduce risk or expand opportunities. Ludwig AI affirms its grammatical correctness and suitability across various contexts. It's commonly found in news, business, and scientific publications, suggesting a neutral to formal register. When using "diversify", ensure you specify what is being diversified to avoid ambiguity, and consider related phrases such as "broaden horizons" or "expand operations" for nuanced expression. Its frequent use underscores its importance in discussing strategic growth and adaptation.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

increase diversity

Stresses making something more varied and inclusive by adding different elements or perspectives.

branch out

Suggests exploring new areas or activities, often implying a departure from a core focus.

increase variety

Emphasizes the addition of different types or kinds of something, highlighting the aspect of assortment.

widen scope

Highlights the enlargement of the area or range covered by something, such as a project or study.

broaden horizons

Shifts the focus to expanding one's knowledge, skills, or experiences, often in a personal or educational context.

spread investments

Focuses on distributing financial resources across multiple assets to reduce risk.

enlarge portfolio

Specifically refers to adding more assets or investments to a collection.

expand operations

Specifically refers to the growth or enlargement of a business or organizational activities.

develop new avenues

Implies creating new opportunities or pathways, typically in business or career contexts.

extend reach

Refers to increasing influence or accessibility, often in marketing or communications.

FAQs

How can I use "diversify" in a sentence?

You can use "diversify" to describe adding variety or expanding into different areas. For example, "The investor decided to "diversify" their portfolio to reduce risk", or "The company aimed to "diversify" its product offerings to attract new customers".

What are some synonyms for "diversify"?

Alternatives to "diversify" include "broaden", "expand", "vary", and "branch out", each carrying slightly different nuances depending on the context.

Is it better to "diversify" or "specialize"?

Whether to "diversify" or "specialize" depends on the specific context and goals. "Diversifying" reduces risk by spreading efforts across multiple areas, while specializing allows for deep expertise and efficiency in a specific area.

Why is it important to "diversify" investments?

It is important to "diversify" investments because it helps mitigate risk. By spreading investments across different asset classes, sectors, and geographic regions, investors can reduce the impact of any single investment performing poorly.