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"customer defection" is a commonly used term in written English and is correct to use in certain contexts.
It refers to the loss of customers by a business or organization, often due to dissatisfaction or competition. It can be used in both formal and informal writing, but is more commonly seen in business or marketing related documents. Example: The company's recent changes to their products resulted in a high rate of customer defection, as many long-time customers switched to a competitor's brand.
Exact(23)
Under its current chief executive, Dan Hesse, Sprint has managed to lower its customer defection rate, in large part through improving its customer service and its product lineup.
Sprint's chief executive, Dan Hesse, told analysts on a conference call that Sprint's customer defection rate would continue to be at high levels into the middle of 2014, when the company expects to complete much of its network overhaul.
Vonage's customer defection rate has not changed for the last two years.
However, these metrics are shown to be relatively weak differentiators of actual customer defection.
It enhances customer satisfaction, decreases customer defection, and promotes customer loyalty.
Figure 25 shows the customer defection probability, average waiting time and unfairness results for a variable-length video workload.
Similar(33)
The banks don't release detailed data on customer defections.
As that becomes clear, the customer defections will accelerate more, as the last holdouts adjust.
And it warned that there would be more customer defections in the coming months.
Sprint has already suffered huge customer defections because of its troubled merger with Nextel.
Sprint Nextel, the mobile phone service provider, posted a wider first-quarter loss on Wednesday but said customer defections had slowed.
Related(20)
customer abandonment
customer attrition
customer relocation
customer run
customer withdrawal
customer flight
subscriber defection
customer surrender
customer escape
customer service
customer care
customer Squeeze
customer traffic
customer focus
customer ease
customer satisfaction
customer confidence
customer right
customer attitude
customer education
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com