cross-promotion

USAGE SUMMARY

The word 'cross-promotion' is a perfectly acceptable and commonly used term in written English.
It can be used to describe a situation in which two or more businesses market each other's products or services. For example, "The two companies agreed to a cross-promotion in which their customers would be exposed to both businesses."

✓ Grammatically correct

News & Media

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

53 human-written examples

The cross-promotion alone has been dizzying.

The New York Times - Style

So we decided to do some cross-promotion," he says.

The Guardian - Tech

The city has leaped at the chance for cross-promotion.

The New Yorker

He suggested a cross-promotion with his parent company.

The New York Times

Certainly Mr. Pittman is upbeat about units' cross-promotion.

The New York Times

The possibilities for cross-promotion are now almost endless.

The New York Times - Sports

Human-verified similar examples from authoritative sources

Similar Expressions

7 human-written examples

See, they are all about cross promotion in Anaheim.

The New York Times - Sports

Cross promotion between apps is the key.

TechCrunch

The basics of cross promotion are about a similar niche.

TechCrunch

Content, particularly reviews, are great for SEO and cross promotion.

TechCrunch

The biggest benefit of MindJolt, beyond monetization, is the cross promotion of games across the network.

TechCrunch

Expert writing Tips

Best practice

When planning a "cross-promotion", clearly define the target audience and ensure that both brands align in values and appeal to avoid confusing or alienating potential customers.

Common error

Don't assume that any partnership will work. A common mistake is launching a "cross-promotion" with a brand whose audience or values clash with your own. This can dilute your brand image and lead to ineffective campaigns.

Linguistic Context

The phrase "cross-promotion" functions primarily as a noun phrase. It describes a marketing strategy where multiple parties cooperate to promote each other's products or services. As seen in Ludwig's examples, it is often used as the subject or object of a sentence, indicating its central role in discussions about marketing and business strategy.

Expression frequency: Very common

Frequent in

News & Media

62%

Formal & Business

20%

Wiki

9%

Less common in

Science

5%

Reference

3%

Encyclopedias

1%

Ludwig's WRAP-UP

In summary, "cross-promotion" is a commonly used noun phrase that describes a cooperative marketing strategy. Ludwig AI confirms that the phrase is grammatically correct and frequently appears in news and business contexts. Effective use of "cross-promotion" requires careful consideration of audience alignment and a clear understanding of the potential benefits. Alternatives like "joint marketing" or "co-marketing" can be used depending on the specific context. Ensuring that both brands align in values and appeal to the target audience is crucial for maximizing the success of a "cross-promotion" campaign.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

collaborative promotion

Emphasizes the collaborative nature of the promotional effort.

inter-promotion

A less common but direct alternative that highlights the mutual nature of the promotional activity.

joint marketing

This term is more general, referring to any marketing activity undertaken jointly by two or more parties.

co-marketing

Similar to joint marketing but often implies a more structured and strategic alliance.

partnership marketing

Focuses on the partnership aspect, indicating a deeper commitment than simple promotion.

mutually beneficial promotion

This phrase emphasizes the shared benefits that each party receives from the promotional activities.

synergistic marketing

Highlights the benefit of synergy where the combined effect is greater than the sum of individual efforts.

brand collaboration

Highlights the collaboration between brands to achieve mutual marketing goals.

strategic alliance

Broader term referring to any cooperative arrangement between two or more organizations, not exclusively marketing-focused.

tie-in marketing

Suggests a connection or association between different products or services for marketing purposes.

FAQs

How to use "cross-promotion" in a sentence?

You can use "cross-promotion" to describe a cooperative marketing effort, such as: "The companies launched a "cross-promotion" to increase brand awareness." or "Effective "cross-promotion" can boost sales for both businesses involved."

What are some benefits of a "cross-promotion"?

A successful "cross-promotion" can lead to increased brand awareness, access to new markets, reduced marketing costs, and enhanced brand credibility. For instance, it allows tapping into the partner's customer base, leading to higher sales and recognition.

What can I say instead of "cross-promotion"?

Alternatives include "joint marketing", "co-marketing", or "partnership marketing". The best choice depends on the specific context and the nature of the collaboration.

What's the difference between "cross-promotion" and "co-branding"?

"Cross-promotion" typically involves promoting each other's products or services to respective customer bases, while "co-branding" involves creating a new product or service that combines the brands of two or more companies.