joint marketing

USAGE SUMMARY

The phrase "joint marketing" is correct and usable in written English.
It can be used to describe collaborative marketing efforts between two or more parties or organizations. Example: "The two companies decided to engage in joint marketing to promote their new product line together."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

57 human-written examples

The companies have begun joint marketing, training and technical programs.

The New York Times

These joint marketing arrangements have allowed airlines to boost revenues by cross-selling each other's flights.

The Economist

Together they are producing a single catalogue and running a joint marketing campaign.

The Economist

A bit more collaboration among fishermen on joint marketing and labelling could help.

The Economist

Some are invited to be part of joint marketing and sales programs.

The New York Times

The companies said that the multiyear agreement includes joint marketing programs connected with major sporting events.

The New York Times

Each governing body will have an account management team that will work on joint marketing plans.

The New York Times - Sports

His plans involve nationwide joint marketing of some savings-bank products and perhaps the merger of some Landesbanks.

The Economist

Human-verified similar examples from authoritative sources

Similar Expressions

3 human-written examples

EMC and Dell are linked by a joint marketing-and-manufacturing agreement that has Dell selling EMC's storage products, with a particular focus on small- and medium-sized businesses.

Forbes

Another 15 are being produced for the joint-marketing venture with Avolar.

The New York Times

"These joint-marketing agreements will turn these rival companies into partners, rather than competitors," Senator Franken wrote in his letter to the F.C.C. on Wednesday.

The New York Times

Expert writing Tips

Best practice

When using "joint marketing", clearly define the roles, responsibilities, and contributions of each partner involved to ensure a transparent and effective collaboration.

Common error

Avoid assuming that "joint marketing" automatically implies an equal contribution from all parties. Instead, explicitly outline the resources, expertise, and responsibilities each partner brings to the table to prevent misunderstandings and imbalances.

Linguistic Context

"Joint marketing" functions as a compound noun phrase, typically used as a subject, object, or complement in a sentence. It denotes a collaborative effort between two or more entities in the realm of marketing. Ludwig examples confirm its usage in various business and marketing contexts.

Expression frequency: Very common

Frequent in

News & Media

65%

Formal & Business

25%

Science

10%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "joint marketing" is a frequently used and grammatically sound term that describes collaborative marketing efforts between two or more parties. Ludwig AI confirms its widespread use in news, business, and scientific contexts. While alternatives like "collaborative marketing" and "co-marketing" exist, understanding the specific nuances of each partnership is crucial for effective implementation. This phrase is characterized by a neutral to professional register and is typically deployed to denote cooperative activities rather than informal discussion. Defining the contribution of the different parties and avoiding to assume equal contributions are useful practices.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

collaborative marketing

Replaces "joint" with "collaborative", emphasizing the cooperative nature of the marketing effort.

co-marketing

A shorter, more concise term for "joint marketing".

partnership marketing

Highlights the partnership aspect of the marketing arrangement.

alliance marketing

Emphasizes the strategic alliance between parties in their marketing initiatives.

cooperative marketing

Similar to collaborative marketing, stressing mutual cooperation.

combined marketing efforts

More explicitly refers to the merging of marketing activities.

integrated marketing campaign

Focuses on the integration of different marketing channels.

synergistic marketing approach

Highlights the synergistic benefits of the marketing collaboration.

shared marketing initiative

Stresses that the marketing efforts and resources are shared between the participants.

mutually beneficial marketing

Focuses on benefits for both parties through mutual marketing activities.

FAQs

How is "joint marketing" typically used in a sentence?

You might say: "The companies engaged in a "joint marketing" campaign to promote their products" or "The agreement includes "joint marketing" initiatives".

What are some alternatives to "joint marketing"?

You can use "collaborative marketing", "co-marketing", or "partnership marketing" as alternatives to "joint marketing", depending on the specific context.

What does "joint marketing" entail?

"Joint marketing" involves two or more entities combining their marketing resources and strategies to promote a product, service, or brand. This can include shared advertising, promotional events, content creation, and distribution efforts.

What are the benefits of "joint marketing"?

Benefits of "joint marketing" may include increased market reach, shared costs, access to new customer segments, enhanced brand credibility, and synergistic marketing efforts, resulting in more effective campaigns.