build hype

USAGE SUMMARY

The phrase "build hype" is correct and usable in written English.
It is typically used in marketing or promotional contexts to generate excitement or anticipation about a product, event, or announcement. Example: "The marketing team worked hard to build hype for the upcoming product launch, using social media teasers and influencer partnerships."

✓ Grammatically correct

News & Media

Wiki

Human-verified examples from authoritative sources

Exact Expressions

28 human-written examples

Last month, he unveiled a game to build hype around his collaboration with Pharrell Williams, "Move That Dope".

Independent

This weekend the BBC released a teaser, a short trailer and a full trailer to build hype for the big event on 23 November.

The Guardian - TV & Radio

Just as athletes have gotten bigger, faster and stronger, our ability to build hype around them has become more powerful than ever.

The New York Times - Sports

The network first aired Art Breaks from 1985 to the early nineties, helping to build hype about artists like Richard Prince, Jean Michel Basquiat, Robert Longo, Lynda Benglis, and Jenny Holzer.

The New Yorker

Duncan Jones, Alex Garland and Neill Blomkamp are all examples of up-and-coming film-makers with a nose for scintillating sci-fi that could have helped build hype with a strong marketing campaign.

The Guardian - Film

Film-makers such as Feig, an active Tweeter who has used the social network to build hype for his remake, may consider it is better to keep schtum in future until their movie hits cinemas.

The Guardian - Film

Human-verified similar examples from authoritative sources

Similar Expressions

31 human-written examples

Known prelaunch by code name "Ginger," the company built hype around its new product.

Forbes

The trailer received mixed responses; Stephen Spencer Davis of Slate wrote it successfully built hype, while Kofi Outlaw of ScreenRant showed disappointment, claiming it was more of an "announcement trailer" than an actual teaser trailer.

Wikipedia

Initially released in Japan to a subdued reception, the Dreamcast enjoyed a highly successful U.S. launch backed by a large marketing campaign, but interest in the system steadily declined as Sony built hype for the upcoming PlayStation 2. Sales did not meet Sega's expectations despite several price cuts, and the company continued to incur significant financial losses.

Wikipedia

Events surrounding the release of specific beers always builds hype - for example, in Iowa City there is the annual Blessing of the Bock, complete with Gothic chants, incense, priestly robes and a red-hot loggerhead, which a monk will plunge into your beer to caramelize the sugars.

Huffington Post

Then General Levy took the mic 17 minutes later and all the heavy built, hyped ex-road men turned into 17-year olds at a Beatles gig in the 60s.

Vice

Expert writing Tips

Best practice

When aiming to generate genuine interest, focus on highlighting unique aspects and benefits rather than simply creating artificial excitement. Use diverse strategies, such as early access, behind-the-scenes content, and interactive experiences, to connect with your audience and make them feel invested.

Common error

Avoid using overly sensational or exaggerated claims that can erode trust and credibility. Instead, focus on authenticity and transparency to build lasting excitement and engagement.

Linguistic Context

The phrase "build hype" primarily functions as a verb phrase, where "build" acts as a transitive verb taking "hype" as its direct object. As Ludwig AI confirms, this phrase is commonly used and grammatically correct.

Expression frequency: Common

Frequent in

News & Media

65%

Wiki

10%

Formal & Business

8%

Less common in

Science

7%

Encyclopedias

5%

Reference

5%

Ludwig's WRAP-UP

The phrase "build hype" is a common and grammatically sound expression used to describe efforts to generate excitement or anticipation, as confirmed by Ludwig. It's most frequently found in news and media contexts, but also appears in wiki and formal business settings. While there are several ways to express this concept, such as ""generate buzz"" or ""create anticipation"", it's important to focus on authenticity and transparency rather than sensationalism when aiming to create lasting engagement. Ludwig's analysis underscores the importance of strategic communication in effectively building genuine excitement and interest.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generate buzz

Focuses on creating a general sense of excitement and interest.

create anticipation

Emphasizes the act of making people look forward to something.

drum up interest

Implies actively and persistently stimulating interest.

whip up enthusiasm

Suggests generating a high level of excitement quickly.

stoke excitement

Highlights fueling or intensifying existing excitement.

cultivate interest

Implies carefully fostering and developing interest over time.

promote anticipation

Focuses on the promotional aspect of creating anticipation.

boost awareness

Emphasizes increasing the visibility and recognition of something.

excite interest

Highlights stimulating interest in a lively way.

inflate expectations

Suggests potentially unrealistic or exaggerated excitement.

FAQs

How can I effectively use "build hype" in a sentence?

Use "build hype" to describe actions taken to generate excitement or anticipation for a product, event, or announcement. For example, "The company launched a viral marketing campaign to "build hype" around its new product."

What are some alternatives to saying "build hype"?

You can use alternatives like "generate buzz", "create anticipation", or "drum up interest" depending on the context.

Is it better to "build hype" or "generate excitement"?

While both phrases are similar, ""build hype"" often implies a more strategic and planned effort to create buzz, whereas "generate excitement" can be a broader term for creating enthusiasm.

What is the difference between "build hype" and "inflate expectations"?

While both involve creating anticipation, ""build hype"" aims to create genuine excitement, whereas "inflate expectations" suggests potentially unrealistic or exaggerated excitement, which can lead to disappointment.