create anticipation

USAGE SUMMARY

The phrase "create anticipation" is correct and usable in written English.
You can use it when discussing the act of building excitement or expectation about a future event or outcome. Example: "The marketing campaign was designed to create anticipation for the product launch, ensuring that customers were eager to make a purchase."

✓ Grammatically correct

News & Media

Wiki

Academia

Human-verified examples from authoritative sources

Exact Expressions

11 human-written examples

But, Dean Leontiades said, the success of the Microsofts create anticipation of growth without anticipation of a downside.

The New York Times

Working with fewer than all 12 allowed him to create anticipation and fulfillment as tones long implicit became explicit.

The New York Times - Arts

Being able to smell the odours that a character on screen would smell, or feel the objects or atmosphere they would feel, can create anticipation and build suspense in the same way as sound currently does".

Independent

Sure, the Mets and the Yankees create anticipation and excitement, but if the Mets are going to play the way they did yesterday, let the National League's woeful members, the Phillies, for example, benefit.

The New York Times - Sports

The similarity between efforts to create anticipation for a major summer movie and efforts to encourage viewers to watch a TV series illustrates the increasing sophistication of campaigns to promote new shows.

The New York Times

Larson of MIT — who signs his e-mails with the Bond-villain-esque moniker of "Dr. Queue" — says that Disney is the undisputed master of this technique, designing queues that are entertaining and create anticipation for the ride.

The Washington Post

Human-verified similar examples from authoritative sources

Similar Expressions

49 human-written examples

And I'd argue that spoilers have a part to play in whetting appetites, creating anticipation, setting scenes.

The Guardian - Opinion

It creates anticipation in the listener, lifts the drama, arrests the ear, gets you ready – for what?

The Guardian - Music

Well, there is all that excitement about Beto! Yes, the media frenzy has a way of creating anticipation — and then covering its handiwork.

The Washington Post

They came together in August 2010 and have released only one single so far, but that one song has earned them praise from critics and music bloggers and created anticipation for new material that should be released soon.

The Guardian - Music

This advertisement created anticipation throughout a pretty boring Super Bowl because we were waiting to see what would happen next.

Forbes

Expert writing Tips

Best practice

When aiming to "create anticipation", strategically release information in stages. This approach can amplify the impact of your message and maintain audience engagement over time.

Common error

Avoid creating excessive "anticipation" that the final outcome fails to meet. This can lead to disappointment and damage credibility. Ensure the reality aligns with the built-up expectations.

Linguistic Context

The phrase "create anticipation" functions primarily as a verb + noun construction. It describes the act of bringing about or generating a state of looking forward to something, as affirmed by Ludwig AI.

Expression frequency: Uncommon

Frequent in

News & Media

42%

Wiki

21%

Academia

12%

Less common in

Science

9%

Formal & Business

8%

Encyclopedias

8%

Ludwig's WRAP-UP

In summary, "create anticipation" is a grammatically sound and relatively common phrase used to describe the act of generating eagerness or excitement for a future event. Ludwig AI confirms its correctness and usability in various writing contexts. It finds its use across news media, wiki articles and academic publications. The phrase lends itself well to marketing, entertainment, and general communication, effectively building excitement and expectations. Related phrases include "generate excitement" and "build suspense". When employing this phrase, it's crucial to balance the hype with realistic outcomes to avoid disappointment.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

generate expectation

Focuses on producing a feeling of expectation, slightly more formal than "create anticipation".

develop expectation

Similar to "generate expectation" but implies a more gradual process.

build suspense

Emphasizes the element of suspense, suitable when the anticipation involves uncertainty or anxiety.

foster eagerness

Highlights the positive emotion of eagerness, suggesting a more enthusiastic anticipation.

inspire anticipation

Highlights the inspirational aspect of generating anticipation.

ignite enthusiasm

Implies a more active and fervent generation of excitement.

whet the appetite

An idiomatic expression suggesting stimulation of desire or interest.

stir interest

Focuses on arousing curiosity or concern.

cultivate excitement

Suggests a gradual and careful development of excitement.

breed excitement

Suggests a natural or spontaneous generation of excitement.

FAQs

How can I effectively use "create anticipation" in a sentence?

Use "create anticipation" to describe actions that build excitement for a future event or product launch. For example, "The film's trailer aimed to "create anticipation" among moviegoers."

What are some alternatives to "create anticipation" that I can use?

You can use alternatives like "generate excitement", "build suspense", or "foster eagerness" depending on the specific context.

Is it better to "create anticipation" or "generate anticipation"?

Both "create anticipation" and "generate anticipation" are correct and largely interchangeable. The choice often depends on stylistic preference or the specific nuance you wish to convey.

How does "create anticipation" differ from simply "create excitement"?

"Create excitement" generally refers to generating immediate enthusiasm, whereas ""create anticipation"" implies building a feeling of eagerness and expectation for something in the future.