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Weighing the consequences of one of the most extraordinary social experiments on earth is not an easy venture.
Bright, pastel-colored architecture and winding streets inundated with shops make buying anything from Cuban Cigars to Rolex watches at a huge discount an easy venture.
From a distance of 20 years, the Los Angeles Games seem a lucrative and easy venture, but Ueberroth recalled his reception in many communities during the planning stage: "People would spit on us".
So, as innovation and differentiation are relatively easy, venture firms have a relative advantage against large enterprises.
As Britain's leading grocer, Tesco has felt the waves of this paradigm shift the harshest, especially on top of their failed Fresh and Easy venture in the US and a 263 million pounds sterling (nearly $400 million USD) accounting scandal that would make Mel Brooks' head spin.
By starting the Fresh & Easy venture from scratch, rather than acquiring an existing business, the subsidiary lacked efficiency and failed to capitalise on an existing presence.
Recent years have been less kind, with the retailer forced to retreat from the US after losing some £1.8bn on the failed Fresh & Easy venture in California and Nevada.
Ludwig does not simply clarify my doubts with English writing, it enlightens my writing with new possibilities
Simone Ivan Conte
Software Engineer at Adobe, UK