a range of customers

USAGE SUMMARY

"a range of customers" is a perfectly correct and usable phrase in written English.
It is an example of a collective noun, and is usually used to refer to a group of people who are customers. You can use it in any context where you are referring to a group of customers. For example: "Our store provides products for a range of customers, from young families to retirees."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

24 human-written examples

His appeal is broad enough to welcome a range of customers, from urban gay men to married suburban women.

The New York Times

Not to mention actual conversations with as wide a range of customers as you can possibly engage.

Harvard Business Review

Leann Trowbridge, co-owner of Meeps Vintage Fashionette in Adams Morgan, says Dan's designs resonate with a range of customers, from hipsters to frat boys.

The Washington Post

While young professionals may carry multiple electronic devices, hotels that gather feedback in a variety of formats, including Web and paper, can reach a range of customers.

The New York Times

Apple has marketed it as a device that can appeal to a range of customers like fitness buffs and luxury watch collectors.

The New York Times - Tech

To detect bias in these behaviors requires quantifying different aspects of customer service and comparing treatment quality across a range of customers.

The New York Times

Human-verified similar examples from authoritative sources

Similar Expressions

36 human-written examples

Developing product families has been recognized as an efficient and effective means to realize sufficient product variety to satisfy a range of customer and support mass customization manufacturing.

Procedia CIRP

To continue to reach consumers, MNCs need to market products that offer improved value for their cost or highly differentiated value propositions across a range of customer segments.

Harvard Business Review

This is a world class business that is benefitting from underlying strong demand and a combination of new launches and the integration of existing products into a range of customer machines.

The Guardian - Business

255 Romanian bank employees providing a range of customer services (194 women and 61 men) completed the Frankfurt Emotion Work Scales (FEWS; Zapf et al., 2001) and the Job Descriptive Index (JDI) (Smith et al., 1969).

Procedia - Social and Behavioral Sciences

SAP wants to be the biggest provider of software products that cover a range of customer needs, including keeping databases.

Forbes

Expert writing Tips

Best practice

When describing your target market, use "a range of customers" to indicate inclusivity and avoid specifying only one demographic. This suggests your product or service has broad appeal.

Common error

Avoid immediately listing narrow demographics after using "a range of customers". Instead, follow with broader descriptions before narrowing down, to maintain the initial impression of wide appeal.

Linguistic Context

The phrase "a range of customers" functions as a noun phrase. It typically acts as the object of a verb or the object of a preposition, describing the target or recipient of an action or service. Ludwig AI confirms its correct usage across various sources.

Expression frequency: Common

Frequent in

News & Media

44%

Formal & Business

28%

Science

15%

Less common in

Wiki

6%

Academia

6%

Encyclopedias

0%

Ludwig's WRAP-UP

In summary, "a range of customers" is a common and grammatically correct noun phrase used to describe a diverse group of clients or consumers. Ludwig AI highlights its widespread usage across various sources, particularly in News & Media, Formal & Business, and Scientific contexts. When using the phrase, focus on conveying inclusivity and broad appeal, while avoiding overly specific demographic descriptions. Alternative phrases such as "a diverse customer base" or "a wide array of customers" can be used depending on the desired emphasis. The phrase's neutral register makes it suitable for various communication styles.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a diverse customer base

Focuses on the diversity aspect of the customers.

a wide array of customers

Highlights the variety in the customer group.

a spectrum of customers

Emphasizes the continuous nature of the customer variation.

a broad clientele

Uses a more formal term for customers.

various customer segments

Highlights that the customer base can be divided to different categories.

a multitude of customers

Focuses on the large quantity of customers.

different types of customers

Emphasizes the distinctions between customer groups.

a heterogeneous customer group

Uses a more technical term to describe the customer group.

customers of all kinds

Emphasizes the comprehensive nature of the customer base.

a general customer population

Highlights that the group is a general part of the population.

FAQs

How do I use "a range of customers" in a sentence?

Use "a range of customers" to indicate that a product or service appeals to a diverse group. For example, "Our marketing campaign is designed to attract "a range of customers", from students to professionals".

What can I say instead of "a range of customers"?

You can use alternatives like "a diverse customer base", "a wide array of customers", or "various customer segments" depending on the context.

Is it better to say "a range of customers" or "many customers"?

"A range of customers" emphasizes diversity and variety within the customer base, while "many customers" simply indicates a large number. The best choice depends on the specific point you want to convey.

What does it mean to appeal to "a range of customers"?

To appeal to "a range of customers" means that a product, service, or marketing strategy is designed to be attractive to a diverse group of people with different backgrounds, needs, and preferences.