a wide array of customers

USAGE SUMMARY

The phrase "a wide array of customers" is correct and usable in written English.
It can be used to describe a diverse and extensive group of customers that a business or service caters to. Example: "Our new marketing strategy aims to attract a wide array of customers, from young professionals to retirees."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

2 human-written examples

While far less than adequate, SPWC products and services are valuable to a wide array of customers responsible for space weather dependent systems such as satellites, GPS, power companies, airlines, and companies insuring against losses due to solar storms (Lloyds of London recently began offering coverage for damages due to space weather).

The Washington Post

This not only gives a wide array of customers a method of secure payment, but is also an example of how companies with similar target audiences may use the blockchain to work together and increase customer loyalty.

Forbes

Human-verified similar examples from authoritative sources

Similar Expressions

58 human-written examples

Variability and small lot size is a common feature for many discrete manufacturing processes designed to meet a wide array of customer needs.

Reliability Engineering & System Safety

This is a new pricing tier for Amazon Fresh and one that may make the service more palatable to a wider array of customers.

TechCrunch

It also involves a wide array of constituencies shareholders, customers, employees, the board, the media, government, community organizations, and more.

Forbes

Each private insurer, by contrast, offers a wide array of plans for different types of customers, each with its own terms.

Huffington Post

One of Adobe's biggest challenges and opportunities is providing the right experience for its wide array of customers.

Forbes

Such a system, they reasoned, would not only make for better and faster service, it would also position the company to take advantage of the next competitive frontier in their business—"cross-selling" a wide array of financial products to individual customers.

Harvard Business Review

Those agreements, which are now found in a wide array of consumer contracts, say that customers will resolve disputes with Wells Fargo in private arbitration, not in court.

Los Angeles Times

They don't try to offer customers a wide array of choices — or any choices, really.

The Washington Post

The company, which was founded in 1999, has now raised $200 million in its drive to marry big enterprise customers to a wide array of services – hotel, airline, restaurants, rental cars, shipping, event tickets, and parking – via customized portals.

TechCrunch

Expert writing Tips

Best practice

When targeting "a wide array of customers", tailor your communication style and marketing messages to resonate with different segments within that group for maximum impact.

Common error

Don't create marketing campaigns that are too broad in an attempt to appeal to "a wide array of customers". Instead, segment your audience and develop targeted messaging for each group to improve engagement.

Linguistic Context

The phrase "a wide array of customers" functions as a noun phrase, typically serving as the object of a verb or the object of a preposition. According to Ludwig AI, it is correct in written English and denotes a diverse collection of customers.

Expression frequency: Uncommon

Frequent in

News & Media

60%

Science

20%

Formal & Business

10%

Less common in

Encyclopedias

5%

Academia

3%

Wiki

2%

Ludwig's WRAP-UP

In summary, "a wide array of customers" is a grammatically sound and commonly used phrase to describe a diverse customer base. Ludwig AI confirms its correctness and usability across various writing styles. While alternatives like "a diverse customer base" or "a broad range of customers" exist, the choice depends on the specific emphasis you want to convey. Remember to tailor your communication when addressing "a wide array of customers" and avoid generic appeals for optimal engagement.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

a diverse customer base

This alternative uses "diverse" which directly emphasizes the variety within the customer group.

a broad range of customers

Swapping "wide array" with "broad range" maintains a similar meaning, focusing on the extent of customer variety.

a varied clientele

Replaces "customers" with "clientele", implying a more professional or exclusive customer base; "varied" highlights diversity.

a spectrum of customers

Using "spectrum" illustrates the full extent of customer diversity, viewed along a continuum.

a heterogeneous customer group

"Heterogeneous" is a more formal term emphasizing the different qualities and backgrounds of customers.

a multitude of customers

"Multitude" emphasizes the large number of customers, rather than their diversity.

an extensive customer network

Focuses on the size and reach of the customer base, implying a connected group.

various customer segments

Highlights the categorization of customers into distinct groups based on shared characteristics.

a widespread customer base

This focuses on the geographical distribution of customers, implying they are located across a large area.

a mixed customer demographic

Emphasis is on the demographic variety within the customer base (age, gender, ethnicity etc.).

FAQs

How can I use "a wide array of customers" in a sentence?

You might say, "Our company's success stems from serving "a wide array of customers" with diverse needs and preferences."

What are some alternatives to "a wide array of customers"?

Consider using phrases like "a diverse customer base", "a broad range of customers", or "a varied clientele" depending on the specific context.

Is it better to say "a wide array of customers" or "a large number of customers"?

"A wide array of customers" emphasizes diversity, while "a large number of customers" stresses quantity. The best choice depends on whether you want to highlight variety or volume.

What does it mean to cater to "a wide array of customers"?

To cater to "a wide array of customers" means to offer products, services, or experiences that appeal to people with diverse backgrounds, needs, and preferences.