a new customer base

USAGE SUMMARY

"a new customer base" is a grammatically correct phrase and can be used in written English.
It refers to a group of potential customers who have recently become interested in a particular product or service. Example: The company's marketing campaign successfully targeted a new customer base, resulting in a 15% increase in sales.

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

25 human-written examples

Asked if McDonald's was trying to draw a new customer base, Grooms said: "Everybody is a McDonald's customer.

Forbes

Those bright interiors and coffee just fit together, and you add wi-fi to that and we are inviting people back to our restaurants". Asked if McDonald's was trying to draw a new customer base, Grooms said: "Everybody is a McDonald's customer.

Forbes

"Now I have to find a new place, a new customer base".

The New York Times

This overhaul, argue Measham and Brain, was designed to attract "a new customer base… whose leisure sites were to be found in dance clubs, gyms, shopping centres".

Independent

For Freud, this collection – which also features hoodies, sweater dresses and oversized knits crafted from merino wool and luxury blends of cashmere and angora – is a chance to appeal to a new customer base.

Independent

"We thought people who had used the 59-foot boats would want to take the next step up, but instead the Odyssey has brought in a new customer base". said Jon Maris, the general manager of Wahweap.

The New York Times - Travel

Human-verified similar examples from authoritative sources

Similar Expressions

35 human-written examples

Reaching just a few percent of these people and firms would create a vast new customer base and a profitable one if costs are kept low enough.

Forbes

These users, therefore, represent a potential new customer base for programming services in a new IP network environment.

Huffington Post

The MetroPCS deal could introduce a broad new customer base to Rhapsody, which was began 10 years ago but has grown slowly.

The New York Times

"Digital photography has created a whole new customer base for us," said Mitchell B. Goldstone, who owns 30 Minute Photo in Irvine, Calif.

The New York Times

Paul Campos, a legal expert with a special interest in the politics of obesity, saw the decision to shift the BMI downwards as crucial not just in making a giant new customer base for diet drugs but in stigmatising the overweight.

The Guardian - Lifestyle

Expert writing Tips

Best practice

When aiming to attract "a new customer base", tailor your marketing messages to resonate with the specific values and needs of that group. Clear and relevant communication is key to successful engagement.

Common error

Avoid making broad generalizations about your "new customer base". Conduct thorough research to understand their diverse preferences and behaviors to avoid ineffective marketing strategies.

Linguistic Context

The phrase "a new customer base" functions primarily as a noun phrase, identifying a specific group of potential or recent customers for a business or product. Ludwig shows various contexts where it's used, affirming its role in business and marketing discussions.

Expression frequency: Common

Frequent in

News & Media

50%

Formal & Business

30%

Science

20%

Less common in

Wiki

0%

Encyclopedias

0%

Reference

0%

Ludwig's WRAP-UP

The phrase "a new customer base" is a noun phrase commonly used to describe a group of potential or recent customers that a business aims to attract. Ludwig AI confirms its grammatical correctness and wide applicability, particularly in business and marketing contexts. Effective strategies for engaging "a new customer base" involve understanding their needs, tailoring marketing messages, and providing excellent customer service. While "a new customer base" enjoys common usage, it's crucial to avoid generalizations and appreciate the diversity within this group. The related phrases like "expanding clientele" or "tapping into new markets" offer alternative ways to convey the idea of broadening customer reach.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

expanding clientele

Focuses on the action of growth in the customer pool rather than the base itself.

tapping into new markets

Emphasizes entering new market segments to gain customers.

attracting new clients

Highlights the act of drawing in new customers rather than the group itself.

growing the consumer pool

Refers to increasing the number of consumers.

reaching a different demographic

Specifies targeting a new segment of the population.

widening market reach

Focuses on extending the scope of the market.

cultivating new patrons

Implies a more nurturing approach to gaining customers.

accessing untapped audiences

Stresses reaching previously unreached consumer groups.

penetrating new sectors

Highlights entering new industry segments to find customers.

drawing in fresh consumers

Highlights attracting new consumers

FAQs

How can I effectively target "a new customer base"?

To effectively target "a new customer base", first, identify their specific needs and preferences through market research. Then, tailor your marketing and product offerings to align with those needs. Consider using "targeted advertising" and "personalized communication" to reach them more effectively.

What are some strategies for retaining "a new customer base"?

To retain "a new customer base", focus on providing excellent customer service and building a strong brand reputation. Implement "loyalty programs" and actively seek feedback to continuously improve your offerings. Regularly communicate with your customers to keep them engaged.

How do I identify the needs of "a new customer base"?

Identifying the needs of "a new customer base" involves conducting thorough market research, including surveys, focus groups, and analyzing customer data. Pay attention to demographic trends, buying behaviors, and "customer feedback". Use this information to create products and services that meet their specific requirements.

What's the difference between targeting "a new customer base" and retaining existing customers?

Targeting "a new customer base" focuses on attracting and acquiring new customers through marketing and advertising efforts. Retaining existing customers involves maintaining and nurturing relationships with current customers through excellent service, "loyalty programs", and personalized communication. Both are crucial for long-term business success, but require different strategies.