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But hotel loyalty programs are a different story.
The study looks at "brand vulnerability" among hotel loyalty programs.
The new programs reflect two different perspectives on loyalty programs.
While airline loyalty programs are diminishing in popularity, hotel loyalty programs are increasingly valued by travelers and by hotel companies themselves.
Fan Loyalty Programs Dozens of baseball stadiums now have database-driven fan loyalty programs that reward frequent ballpark visitors for attending games and buying refreshments and merchandise.
Their loyalty programs and per-seat revenue management systems, he said, both date to the 1970s.
Delta and Starwood have paired up — their loyalty programs, that is.
Drugstores will offer loyalty programs on cellphones, not on plastic cards.
Sign Up for Rewards Loyalty programs are the name of the game.
At the same time, some major chains are tweaking their loyalty programs and introducing new rewards.
Competition: "Loyalty programs, in general, are not a revolutionary concept," Mr. LaHive acknowledged.
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